BTEC level 3 Diploma in Business Name: Daniil Chernat
Unit number: Unit 9 (P5/M3) Unit title: Promotion
P5) Design a promotional campaign for a given product / service to meet the needs of a given
campaign brief.
M3) Provide a rationale for a promotional campaign.
Campaign brief
Client: The client is going to be my friend whose name is Alfred and he is going to
set up a mobile sandwich and snack bar KwickEats.
Product/service: The new business will be providing cheap and healthy lunches
for students.
Location: Oxford Brooks University at the Headington campus, Oxford.
Target Market: Students age 18 +.
Campaign objectives:
1. To create customer awareness of KwickEats products and services to
encourage students to buy.
2. Create a loyal customer base for KwickEats.
3. Help KwickEats make a profit.
Marketing Budget: The initial marketing budget £ 15.000
Timing:
1. Begin the campaign when students first arrive at Oxford Brooks Uni in
September.
2. Launch at Fresher’s week which is when all students find out the University
and all of the clubs, activities and services offered.
Creative Brief
Background to my campaign:
My friend Alfred has decided to open a new mobile sandwich and snack bar
KwickEats. He has been interested in food for a long time and traveled the world for
a year trying new food. It is his idea to set up this new mobile café to be able to
offer healthy and nutritious food to students all day at the Headington Campus in
Oxford because students have lectures at different times and not all students have
the time and ability to cook healthy good for themselves. Unique selling point of
KwickEats is that products they sell will be healthy and nutritious, but at the same
time cheap. Therefore, the Unique Selling Point must be included in my campaign.
This target market:
The target market for KwickEats is students attending the Oxford Brooks University
at the Headington Campus. This market will include people from the age 18 to 30 +.
The students will be at University from September and during term time. There are
approximately ten thousand students that attend the university and so there will be
a large number of potential customers for KwickEats. In addition to that, students
Unit number: Unit 9 (P5/M3) Unit title: Promotion
P5) Design a promotional campaign for a given product / service to meet the needs of a given
campaign brief.
M3) Provide a rationale for a promotional campaign.
Campaign brief
Client: The client is going to be my friend whose name is Alfred and he is going to
set up a mobile sandwich and snack bar KwickEats.
Product/service: The new business will be providing cheap and healthy lunches
for students.
Location: Oxford Brooks University at the Headington campus, Oxford.
Target Market: Students age 18 +.
Campaign objectives:
1. To create customer awareness of KwickEats products and services to
encourage students to buy.
2. Create a loyal customer base for KwickEats.
3. Help KwickEats make a profit.
Marketing Budget: The initial marketing budget £ 15.000
Timing:
1. Begin the campaign when students first arrive at Oxford Brooks Uni in
September.
2. Launch at Fresher’s week which is when all students find out the University
and all of the clubs, activities and services offered.
Creative Brief
Background to my campaign:
My friend Alfred has decided to open a new mobile sandwich and snack bar
KwickEats. He has been interested in food for a long time and traveled the world for
a year trying new food. It is his idea to set up this new mobile café to be able to
offer healthy and nutritious food to students all day at the Headington Campus in
Oxford because students have lectures at different times and not all students have
the time and ability to cook healthy good for themselves. Unique selling point of
KwickEats is that products they sell will be healthy and nutritious, but at the same
time cheap. Therefore, the Unique Selling Point must be included in my campaign.
This target market:
The target market for KwickEats is students attending the Oxford Brooks University
at the Headington Campus. This market will include people from the age 18 to 30 +.
The students will be at University from September and during term time. There are
approximately ten thousand students that attend the university and so there will be
a large number of potential customers for KwickEats. In addition to that, students
