BUS 475 EXAM 1 LATEST ACTUAL EXAM

BUS 475 EXAM 1 LATEST ACTUAL EXAM
All Of The Following Are Examples Of A SMART Goal EXCEPT: - ANSWER: Significantly
reduce the amount of time the team spends on creating content.

Which Of The Following Is NOT A Category You Should Organize Your Content Audit
By? - ANSWER: Content length

True Or False? A Customer's Buying Journey Is Ever-Evolving. You Should Make
Updates As You Learn More About Your Buyer Persona. - ANSWER: True

Fill In The Blank: __________ Allows You To Understand What Users Want, Care
About, And Interact With On Your Site By Visually Representing Their Clicks, Taps,
And Scrolling Behavior. - ANSWER: Hotjar

True Or False? Sprinkling In Relevant Content Offers On Your 10x Content Pillar Page
Can Help Your Buyer Personas Continue Educating Themselves Through The Buyer's
Journey. - ANSWER: True

All Of The Following Are Helpful Ways To Promote Your Pillar Pages On Your Website
EXCEPT: - ANSWER: A link on every website page even if the content isn't relevant

Fill In The Blank: _________ Is Google's Machine-Learning Artificial Intelligence
System That Interprets People's Searches To Find Pages That Might Not Have The
Exact Words They Searched For. - ANSWER: RankBrain

True Or False? It's Recommended That You Offer The Content On A 10x Content
Pillar Page As A Packaged Downloadable Resource. - ANSWER: True

True Or False? A Resource Pillar Page Should Only Be Made Up Of Internal Website
Links. - ANSWER: false

True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing. -
ANSWER: true

There Are Many Benefits To Having A Social Media Strategy. Which Answer Is NOT
One Of Them? - ANSWER: Social media helps you send better emails.

True Or False? A Buyer Persona Is As Important As Business Objectives When
Developing A Social Media Strategy. - ANSWER: true

True Or False? One Of The Best Uses Of Twitter Is Networking In Private Groups. -
ANSWER: false

Which Network Has The Longest Life For A Piece Of Content? - ANSWER: Pinterest

, On Which Social Network Should You Share Content Most Frequently? - ANSWER:
twitter

What Is Snapchat's Largest Age Demographic? - ANSWER: 12 years to 24 years

What Is Social Listening? - ANSWER: How you track, analyze, and respond to
conversations across the internet.

What Is Social Monitoring? - ANSWER: The method of actively looking for mentions
and conversations that pertain to your brand, products, hashtags, and more.

What Is Social Engagement? - ANSWER: The step you take to have conversations
with individuals talking about your industry, brand, products, and services.

True Or False? Social Listening Can Help You Find Leads. - ANSWER: true

True Or False? Social Content Is Only Used During The Attract And Delight Stages Of
The Inbound Methodology. - ANSWER: false

If You Plan To Do Real-Time Marketing, You'll Need To Use What? - ANSWER: Social
listening

Fill In The Blank: Instagram Stories Are A Great Way To _____________. - ANSWER:
drive traffic and engagement

True Or False? It's Necessary To Conduct A Social Media Audit Every 2-3 Years. -
ANSWER: false

All Of The Following Are Metrics You Need To Track In Your Social Media Audit
EXCEPT: - ANSWER: The bounce rate

What Is A Social Media Audit? - ANSWER: A hard look at the data from all your social
accounts and the social conversations about your brand and your competitors.

True Or False? Prospects Who Follow A Company's Social Channels Are More Likely
To Convert Into Customers. - ANSWER: true

What Is The Definition Of Lead Nurturing? - ANSWER: The process of building
relationships with prospects with the goal of earning their business when they're
ready.

By Using Lead Nurturing, You Can Deliver Helpful Content With The Right Context.
What Is The Three-Pronged Approach To Help You Do This? - ANSWER: Timely,
efficient, and targeted approach