, Association Rule Mining
• Searches for interesting relationships
among items in a given data set.
• E.g. Market Basket Analysis
• Buying patterns that reflect items
frequently purchased together is
represented as Association Rules.
• E.g. computer → fin_mng_sw
[support=2%,confidence=60%]
, Classification
1. Based on types of values handled :
a. Boolean Association Rule :
computer → fin_mng_sw
[support=2%,confidence=60%]
b. Quantitative Association Rule :