MKT 3250 Chapter 5 Review | Questions with Verified Answers

MKT 3250 Chapter 5 Review | Questions with Verified Answers Which of the following statements is correct regarding the influence of personal factors on buyer behavior? A. The PRIZM segmentation system primarily classifies households based on their interest in social networks. B. Consumers tend to buy brands whose personality matches their own. C. The concept of lifestyle is too complex to be of use to marketers. D. A person's occupation does not affect the goods they purchase. E. Marketers have found that it is not useful to define target markets in terms of life-cycle stage. When consumers engage in __________ buying behavior they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior. A. habitual B. complex C. low involvement D. variety-seeking E. dissonance-reducing What is the correct order of the five stages in the buyer decision process? A. Information search, evaluation of alternatives, need recognition, the purchase decision, and postpurchase behavior B. Need recognition, information search, evaluation of alternatives, the purchase decision, and postpurchase behavior C. Need recognition, the purchase decision, information search, evaluation of alternatives, and postpurchase behavior D. Evaluation of alternatives, information search, need recognition, the purchase decision, and postpurchase behavior E. Information search, need recognition, evaluation of alternatives, the purchase decision, and postpurchase behavior Which of the following correctly identifies the social factors that influence consumer buyer behavior? A. Small groups, social networks, social class, and subculture B. Small groups, family, social class, and lifestyle C. Family, social networks, social class, and subculture D. Small groups, social networks, family, and social class E. Small groups, social networks, family, and social roles and status What are the four major psychological factors that influence consumer buyer behavior? A. Perception, learning, beliefs and attitudes, and personality B. Perception, learning, lifestyle, and social roles C. Motivation, perception, learning, and personality D. Motivation, learning, personality, and self-concept E. Motivation, perception, learning, and beliefs and attitudes People can be classified into adopter categories. Which two categories are the first to adopt a new product idea? A. Innovators and early adopters B. Early adopters and the early mainstream C. Innovators and the early mainstream D. Early adopters and lagging adopters E. Early mainstream and the late mainstream According to the simple model of buyer behavior, what is in a buyer's black box? A. The buyer's response B. Postpurchase behavior C. The four Ps D. The buyer's characteristics and the buyer's decision process E. Cultural forces What are the three cultural factors that influence consumer buyer behavior? A. Culture, subculture, and lifestyle B. Culture, subculture, and family C. Culture, social class, and lifestyle D. Culture, subculture, and social class E. Culture, family, and lifestyle Dissonance-reducing buying behavior would result from which of the following conditions? A. Low involvement and few differences between brands B. Low involvement and significant differences between brands C. High involvement and few differences between brands D. Any buying situation with significant differences between brands E. High involvement and significant differences between brands What tends to be the most effective source of information when consumers make a buying decision? A. Mass media B. The Internet C. Advertisements D. Personal sources E. Salespeople According to the text, what is the most basic cause of a person's wants and behaviors? A. Personality B. Income C. Lifestyle D. Occupation E. Culture __________ is the first stage in the new product adoption process. A. Adoption B. Trial C. Interest D. Evaluation E. Awareness Which of the following is a personal factor that influences a consumer's buying behavior? A. Learning B. Family C. Motivation D. Social class E. Occupation Which of the following correctly defines the consumer market? A. Consumers who spend more than $5,000 yearly on goods and services B. Manufacturers, resellers, and consumers C. Consumers and the businesses who sell to them D. Consumers and the resellers who consumers buy their products from E. Individuals and households that buy goods and services for personal consumption A purse company's ads feature the cast of a popular reality show. Product sales increase significantly among the fans. From the fans' viewpoint, the cast is a(n) __________. A. subculture B. reference group C. social network D. membership group E. opinion leader What are the four general characteristics that influence consumer purchases? A. Technological characteristics, social characteristics, personal characteristics, and the buyer decision process B. Cultural characteristics, social characteristics, personal characteristics, and psychological characteristics C. Economic characteristics, technological characteristics, demographic characteristics, and political characteristics D. Cultural characteristics, social characteristics, demographic characteristics, and the buyer decision process E. Cultural characteristics, technological characteristics, social characteristics, and personal characteristics Which of the following statements regarding habitual buying behavior is correct? A. In these types of purchases buyers search extensively for information. B. In these types of purchases marketers often use price and sales promotion as incentives for purchase C. In these types of purchases buyers are highly committed to one brand. D. In these types of purchases buyers see significant differences between brands. E. In these types of purchases buyers carefully weigh their choices. Which of the following statements is correct regarding consumer buying decisions? A. Marketers are interested in what and where consumers buy, but not how much they buy. B. The easiest part of studying buying decisions is determining the whys behind consumer buying behavior. C. Consumers are often unaware of what influences their purchases. D. The consumer buying decision process is of little interest to marketers. E. A buyer's characteristics such as age and income have little influence on buying decisions. Which of the five characteristics identified in the text has an inverse relationship with an innovation's rate of adoption? As this characteristic increases, the rate of adoption is slower. A. Relative advantage B. Divisibility C. Communicability D. Complexity E. Compatibility Two things can come between the intention to make a purchase and the actual purchase: the first is the attitudes of others and the second is __________. A. too many choices B. poor decision-making skills C. lack of information D. permission from others E. unexpected situational factors Which of the following statements regarding American subcultural groups is correct? A. Asian Americans are the most affluent U.S. demographic segment. B. Hispanics are generally not family oriented. C. African American consumers are price conscious, so they are less motivated by quality and selection. D. Brands are of little importance to African American consumers. E. Hispanic culture is homogenous and does not have subcultures within it. Which adopter category consists of opinion leaders who adopt new ideas early but carefully? A. Lagging adopters B. Late mainstream C. Early adopters D. Early mainstream E. Innovators What is the correct order of the five stages of the new product adoption process? A. Awareness, interest, evaluation, trial, adoption B. Awareness, evaluation, interest, trial, adoption C. Interest, awareness, evaluation, trial, adoption D. Awareness, interest, trial, adoption, evaluation E. Awareness, interest, trial, evaluation, adoption Which of the following statements regarding the buyer decision process is correct? A. Consumers go through all stages of the buyer decision process for every purchase situation. B. The nature of the product has no effect on the buyer decision process. C. Consumers may, in some situations, skip steps in the buyer decision process. D. The buyer decision process consists of four stages.