MKTG Test 1 Exam Questions with Verified
Answers.
In the relationship era. Firms focus on:
A. short-term relationships with suppliers.
B. long-term relationships with customers and suppliers.
C. short-term relationships with customers and suppliers.
D. short-term relationships with customers. - ANS long-term relationships with
customers and suppliers
The NBA Sacramento Kings play their home games in the Arco Arena. The naming of
their stadium is an example of which one of the following five types of nontraditional
marketing?
A. Stadium naming rights marketing
B. Sports team marketing
C. Organizational marketing
D. Event marketing
E. Place marketing - ANS Event marketing
The marketing philosophy summarized by the phrase "a high quality product will sell
itself" is a characteristic of the _______ era.
A. production
B. sales
C. marketing
D. relationship - ANS production
Sally Myers, head of marketing at Sally's Salon, serviced six new customers over the
past two weeks. Through a feedback form Sally learned that all of them had acted upon
the opinions of their friends and family members. What Sally encountered is an example
of.
A. transaction-based marketing
B. sales orientation
C. marketing myopia
D. buzz marketing - ANS buzz marketing
If a company such as J.B. Trucking wanted to avoid marketing myopia, it should define
its business as:
A. a provider of transportation solutions
B. a trucking company
C. a materials handling company
D. a freight hauling firm - ANS a provider of transportation solutions
The term 'bottom line' is a reference to
A. overall company profitability
B. a firm's social responsibility
, C. the limits on marketing budgets
D. the ethical and social viability of marketing - ANS overall company profitability
The basic objective of place marketing is to
A. attract visitors or new business to a particular area
B. influence others to accept the goals of the sponsoring organizations
C. convince people to attend a sporting or cultural event
D. bring to the attention of the public some charitable issue - ANS attract visitors or new
business to a particular area
When a company conducts a marketing research project, it is engaging in which of the
Eight Universal Marketing Functions?
A. Environmental analysis
B. Selling
Relationship management
D. Promotion
E. Buying - ANS Buying
Which of the following is NOT a non-profit organization?
A. Golden State Warriors - an NBA franchise
B. Boston College, a private university
C. Alzheimer's Association
D. Boys and girls club of America - ANS Golden State Warriors - an NBA franchise
Tim Howard, the goal keeper for the U.S. Men's soccer team, has just signed a major
marketing deal with your company. You plan to utilize him in a variety of marketing
campaigns leading up to the 2018 Men's Soccer World Cup in Russia. Which one of the
following categories of nontraditional marketing will you emphasize in this situation?
A. Sports marketing
B. Person marketing
C. Social media marketing
D. Place marketing
E. Event marketing - ANS Person marketing
Assume that a firm would like to expand its product line. A complete expansion would
cost $100 million, but the firm can only raise $75 million in financing. This is best
classified as a (n):
A. constraint
B. opportunity
C. threat
D. instance of leverage - ANS constraint
Relationship marketing can help a company:
A. create long-term and cost-effective links with individual customers and suppliers for
mutual benefit.
Answers.
In the relationship era. Firms focus on:
A. short-term relationships with suppliers.
B. long-term relationships with customers and suppliers.
C. short-term relationships with customers and suppliers.
D. short-term relationships with customers. - ANS long-term relationships with
customers and suppliers
The NBA Sacramento Kings play their home games in the Arco Arena. The naming of
their stadium is an example of which one of the following five types of nontraditional
marketing?
A. Stadium naming rights marketing
B. Sports team marketing
C. Organizational marketing
D. Event marketing
E. Place marketing - ANS Event marketing
The marketing philosophy summarized by the phrase "a high quality product will sell
itself" is a characteristic of the _______ era.
A. production
B. sales
C. marketing
D. relationship - ANS production
Sally Myers, head of marketing at Sally's Salon, serviced six new customers over the
past two weeks. Through a feedback form Sally learned that all of them had acted upon
the opinions of their friends and family members. What Sally encountered is an example
of.
A. transaction-based marketing
B. sales orientation
C. marketing myopia
D. buzz marketing - ANS buzz marketing
If a company such as J.B. Trucking wanted to avoid marketing myopia, it should define
its business as:
A. a provider of transportation solutions
B. a trucking company
C. a materials handling company
D. a freight hauling firm - ANS a provider of transportation solutions
The term 'bottom line' is a reference to
A. overall company profitability
B. a firm's social responsibility
, C. the limits on marketing budgets
D. the ethical and social viability of marketing - ANS overall company profitability
The basic objective of place marketing is to
A. attract visitors or new business to a particular area
B. influence others to accept the goals of the sponsoring organizations
C. convince people to attend a sporting or cultural event
D. bring to the attention of the public some charitable issue - ANS attract visitors or new
business to a particular area
When a company conducts a marketing research project, it is engaging in which of the
Eight Universal Marketing Functions?
A. Environmental analysis
B. Selling
Relationship management
D. Promotion
E. Buying - ANS Buying
Which of the following is NOT a non-profit organization?
A. Golden State Warriors - an NBA franchise
B. Boston College, a private university
C. Alzheimer's Association
D. Boys and girls club of America - ANS Golden State Warriors - an NBA franchise
Tim Howard, the goal keeper for the U.S. Men's soccer team, has just signed a major
marketing deal with your company. You plan to utilize him in a variety of marketing
campaigns leading up to the 2018 Men's Soccer World Cup in Russia. Which one of the
following categories of nontraditional marketing will you emphasize in this situation?
A. Sports marketing
B. Person marketing
C. Social media marketing
D. Place marketing
E. Event marketing - ANS Person marketing
Assume that a firm would like to expand its product line. A complete expansion would
cost $100 million, but the firm can only raise $75 million in financing. This is best
classified as a (n):
A. constraint
B. opportunity
C. threat
D. instance of leverage - ANS constraint
Relationship marketing can help a company:
A. create long-term and cost-effective links with individual customers and suppliers for
mutual benefit.
