QUESTIONS AND ANSWERS WITH COMPLETE
SOLUTIONS VERIFIED LATEST UPDATE 2024/2025
Social Influence
What is conformity?
Yielding to group pressure
What is conformity also known as?
Majority Influence
When does Conformity occur?
An individuals behaviour and/or beliefs are influenced by a larger group of people.
Who made reference to three types of conformity?
Kelman
What is the weakest form of conformity?
Complaince
What is Complaince?
,An individual maintains their private views but goes along with the majority publicly in order to gain
approval
What is Identification?
Public and Private acceptance of majority influence in order to gain acceptance
What is Internalisation also known as?
True Conformmity
What is Internalisation?
Individuals genuiely adjust their behaviour and opinions of the group
How can Internalisation also occur?
Occurs through minority influence
What is Informational Social Influnce? (ISI)
A motivational force to look to others for guidance in order to be correct
(Desire to be right)
what situation does ISI usually occur?
Occurs in unfamiliar/ambiguous situations
What research supports ISI?
Jenness and Sherif
What was the aim of Jenness' study?
Investigate people's judgements of jellybeans in a jar was influenced by a group discussion
, What was tthe procedure for Jenness' Study?
-Individual (private) estimates of jelly beans in a jar
-Answer was discussed in a large/small group(s)
-Group estimates created
-Participants then made second private estimates
What were the results of jenness' Study?
Second estimate tended to be closer to the group estimate
It showed that more people are more liekly to conform in an ambigous situatuon
What are the Positive Evaluation points of Jenness' study?
Lab experiment- High Controls
Standardised procedure- Replicable
Quick and cheap research
What were the Negative Evaluation points of Jenness' study?
Lab Experiment- Lacks EV (Can't be generalised)
Ethics- Deception
(Counter arguement- less deception than other studies- Practical and ehtically sound)
What is Normative Social Influnce?
A motivational force to be liked and accepted by the group
(Desire to be liked)
Why do we have Normative Social Influcence?