AIPMM-CPM EXAM ACTUAL EXAM 2 LATEST VERSIONS 300
QUESTIONS AND CORRECT DETAILED ANSWERS
Nature and characteristic of a service - ANSWER: intangibility
inseparability
variability
perishability
What are the 4 Kotler's Market Strategies? - ANSWER: Product
Price
Promotion
Place
What are Porter's 5 forces? - ANSWER: Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
What are the 7 phases of PLC? - ANSWER: Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire
What are the steps of NPD? (Phases) - ANSWER: Conceive
Plan
Develop
Qualify
What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) -
ANSWER: Market Penetration
What is the strategy for existing market/new product? (Ansoff's Growth Matrix) -
ANSWER: Product Development
What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) -
ANSWER: Market Development
What is the strategy for new market/new product? (Ansoff's Growth Matrix) -
ANSWER: Diversification
Market Objective: Gain awareness
, Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited - ANSWER: Introduction
Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets - ANSWER: Growth
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets - ANSWER: Maturity
Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few - ANSWER: Decline
Owns strategy
Market expert
Business case dev expert
Presents needs - ANSWER: Product Manager roles
Market strategy
Marketing expert
Supports sales
Guides marketing program - ANSWER: Product Marketing Manager roles
What are the 3 types of organizing roadmaps? - ANSWER: Themes
Golden Features
Timed Releases
What are the 3 special lifecyles? - ANSWER: Styles
Fad
Fashion
What are the three aspects of the whole product? - ANSWER: Core
Actual Product
QUESTIONS AND CORRECT DETAILED ANSWERS
Nature and characteristic of a service - ANSWER: intangibility
inseparability
variability
perishability
What are the 4 Kotler's Market Strategies? - ANSWER: Product
Price
Promotion
Place
What are Porter's 5 forces? - ANSWER: Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
What are the 7 phases of PLC? - ANSWER: Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire
What are the steps of NPD? (Phases) - ANSWER: Conceive
Plan
Develop
Qualify
What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) -
ANSWER: Market Penetration
What is the strategy for existing market/new product? (Ansoff's Growth Matrix) -
ANSWER: Product Development
What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) -
ANSWER: Market Development
What is the strategy for new market/new product? (Ansoff's Growth Matrix) -
ANSWER: Diversification
Market Objective: Gain awareness
, Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited - ANSWER: Introduction
Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets - ANSWER: Growth
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets - ANSWER: Maturity
Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few - ANSWER: Decline
Owns strategy
Market expert
Business case dev expert
Presents needs - ANSWER: Product Manager roles
Market strategy
Marketing expert
Supports sales
Guides marketing program - ANSWER: Product Marketing Manager roles
What are the 3 types of organizing roadmaps? - ANSWER: Themes
Golden Features
Timed Releases
What are the 3 special lifecyles? - ANSWER: Styles
Fad
Fashion
What are the three aspects of the whole product? - ANSWER: Core
Actual Product
