GCU MKT 315 FINAL EXAM

GCU MKT 315 FINAL EXAM ACTUAL EXAM 250
QUESTIONS AND CORRECT DETAILED ANSWERS WITH
RATIONALES (VERIFIED ANSWERS) |AGRADE
When a company includes free shipping for $25 minimum purchases, this deal is an
example of what? - ANSWER: Sales promotion

During what step of the selling process does a sales person present the value of the
company's product or service and offers solutions to customer problems? - ANSWER:
The presentation step

Integrated programs should begin with what? - ANSWER: Discovering the target
audience

ROI does not: - ANSWER: Include customer service

Integral part of strategy - ANSWER: Coupons

Minimal cost items - ANSWER: Premium

Tasty pizza - ANSWER: Local SCO

Beneficial digital - ANSWER: No costs

Judy Evens website - ANSWER: Testimonial

What is the first step of personal selling? - ANSWER: Prospecting

Use of web pages - ANSWER: Public relations

Com presses - ANSWER: Message

Sudden ring - ANSWER: Noise

Multichannel advantages - ANSWER: Expands marketing

What is the final step of personal selling? - ANSWER: Follow up

Webpage to entice - ANSWER: CTA

Evaluate visitor on website - ANSWER: Time on cite

Selecting medium vehicle - ANSWER: Cost per 1000 people

Average person exposed - ANSWER: Frequency