Marketing
Management 1
By Prof. Anup Raj
,Agenda
What is Marketing?
What is the scope of Marketing Management?
Core concepts of Marketing
Marketing Philosophies
Marketing Mix
Marketing Management Task
, The scope of marketing
What is marketed?
Who markets? Where, When, to Whom etc.?
Whatever it takes to grow a business up
from its roots in marketplace needs.
Management 1
By Prof. Anup Raj
,Agenda
What is Marketing?
What is the scope of Marketing Management?
Core concepts of Marketing
Marketing Philosophies
Marketing Mix
Marketing Management Task
, The scope of marketing
What is marketed?
Who markets? Where, When, to Whom etc.?
Whatever it takes to grow a business up
from its roots in marketplace needs.