STCO 534 Midterm Exam
Media can account for ______ of a total communication budget. - ANSWER 80%
Within the context of a SWOT analysis, weaknesses might be described as elements
of the brand that might prove harmful to achieving marketing objectives. - ANSWER
True
_________ are major strategies of communication planning used to achieve desire
objectives. - ANSWER Communication mix and scheduling
In advertising - ANSWER objectives are long term accomplishments and goals are
short term accomplishments.
The business of a brand is to deliver - ANSWER revenue and profit to the company
Within the context of a SWOT assessment, a highly developed distribution network
would most likely be considered a strength. - ANSWER True
There is a first and most critical step to beginning an advertising media plan. The
step is finding funding for video creation. - ANSWER False
One of the fundamental elements of brand communication is _________. - ANSWER
contact
Foundation of the communication plan is - ANSWER an overall communication idea
that leads to creative strategy
In the mid 2000's, Burger King sales were soaring. But a major turn for their primary
target audience caused a significant loss in revenue. Burger King made the mistake
of_________. - ANSWER Leaning too heavily on one element of the available
target group
Beginning with the behavior you want to change is a foolish way to attempt to define
a target group. - ANSWER False
Search engine marketing and banner ads represent the earlier form of digital
advertising via the Internet. - ANSWER True
The two focal points of an effective marketing objectives and strategies outline can
be summarized in number of customers and sales and specific brand attributes such
as quality and value. - ANSWER True
media connects _________ of the brand to __________ - ANSWER business,
consumer
Consumer generated content is on the rise as a bi-product of social media and is
helping to redefine the media landscape. - ANSWER True
Media can account for ______ of a total communication budget. - ANSWER 80%
Within the context of a SWOT analysis, weaknesses might be described as elements
of the brand that might prove harmful to achieving marketing objectives. - ANSWER
True
_________ are major strategies of communication planning used to achieve desire
objectives. - ANSWER Communication mix and scheduling
In advertising - ANSWER objectives are long term accomplishments and goals are
short term accomplishments.
The business of a brand is to deliver - ANSWER revenue and profit to the company
Within the context of a SWOT assessment, a highly developed distribution network
would most likely be considered a strength. - ANSWER True
There is a first and most critical step to beginning an advertising media plan. The
step is finding funding for video creation. - ANSWER False
One of the fundamental elements of brand communication is _________. - ANSWER
contact
Foundation of the communication plan is - ANSWER an overall communication idea
that leads to creative strategy
In the mid 2000's, Burger King sales were soaring. But a major turn for their primary
target audience caused a significant loss in revenue. Burger King made the mistake
of_________. - ANSWER Leaning too heavily on one element of the available
target group
Beginning with the behavior you want to change is a foolish way to attempt to define
a target group. - ANSWER False
Search engine marketing and banner ads represent the earlier form of digital
advertising via the Internet. - ANSWER True
The two focal points of an effective marketing objectives and strategies outline can
be summarized in number of customers and sales and specific brand attributes such
as quality and value. - ANSWER True
media connects _________ of the brand to __________ - ANSWER business,
consumer
Consumer generated content is on the rise as a bi-product of social media and is
helping to redefine the media landscape. - ANSWER True
