Product Development Exam #2 Terminology
a cross section of the population studied to learn more about shopping behaviors, shopping
attitudes, product attributes, and demographics - ANS-Sample
a group of consumers who share a similar demographic, economic, sociological and
psychological characteristics - ANS-Consumer segment
a measure of the monthly and yearly change in the prices of selected consumer items in
different product categories - ANS-Consumer price index (CPI)
a narrowly focused target customer group - ANS-Niche market
A preference for a particular set of product characteristics within a consumer group. Trends may
refer to innovation in fiber or fabric or the popularity of a particular color, silhouette, or detail. -
ANS-Trend
A process for analyzing and evaluating trend that are identified by continuous scanning of a
variety of sources for information - ANS-Long-term forecasting
a professional organization in the fashion industry that includes members focusing on apparel,
home, and beauty. - ANS-Fashion Group International
A reflection of our times and a mirror of the prevailing idea in our society. - ANS-Fashion
a relatively new field of consumer and market research that uses brain imaging and
measurement technology to study how consumers asses, deliberate, and choose in a variety of
contexts - ANS-Neuromarketing
a representative group of consumers that are questioned together to gather opinions about
products, services, prices, or marketing techniques - ANS-Focus groups
a subjective form of research that relies on methodology such as observation and case studies
in which experiences are recorded as a narrative to describe observed behaviors within the
context of environmental factors - ANS-Qualitative research
a text file stored by a website on your computer that tracks your browsing preferences and allow
that website to later retrieve information - ANS-Cookies
A theory based on the observation that many new fashion ideas start on designer runways
appealing to fashion leaders who have the money and taste level to wear new looks. -
ANS-Trickle-down theory
a cross section of the population studied to learn more about shopping behaviors, shopping
attitudes, product attributes, and demographics - ANS-Sample
a group of consumers who share a similar demographic, economic, sociological and
psychological characteristics - ANS-Consumer segment
a measure of the monthly and yearly change in the prices of selected consumer items in
different product categories - ANS-Consumer price index (CPI)
a narrowly focused target customer group - ANS-Niche market
A preference for a particular set of product characteristics within a consumer group. Trends may
refer to innovation in fiber or fabric or the popularity of a particular color, silhouette, or detail. -
ANS-Trend
A process for analyzing and evaluating trend that are identified by continuous scanning of a
variety of sources for information - ANS-Long-term forecasting
a professional organization in the fashion industry that includes members focusing on apparel,
home, and beauty. - ANS-Fashion Group International
A reflection of our times and a mirror of the prevailing idea in our society. - ANS-Fashion
a relatively new field of consumer and market research that uses brain imaging and
measurement technology to study how consumers asses, deliberate, and choose in a variety of
contexts - ANS-Neuromarketing
a representative group of consumers that are questioned together to gather opinions about
products, services, prices, or marketing techniques - ANS-Focus groups
a subjective form of research that relies on methodology such as observation and case studies
in which experiences are recorded as a narrative to describe observed behaviors within the
context of environmental factors - ANS-Qualitative research
a text file stored by a website on your computer that tracks your browsing preferences and allow
that website to later retrieve information - ANS-Cookies
A theory based on the observation that many new fashion ideas start on designer runways
appealing to fashion leaders who have the money and taste level to wear new looks. -
ANS-Trickle-down theory
