product development quiz 1
a color selected by a product developer or manufacturer to be reproduced along the production
chain; this selected color becomes the color standard - ANS-color standard
a company's competitive edge such as lower price, superior quality, or unique product features -
ANS-differential advantage
a firm's percentage of total sales in a market - ANS-market share
a growth strategy used by firms to expand their product mix in order to capitalize on brand
recognition, to increase sales, and enhance profit - ANS-diversification
a prototype created using the construction techniques, fabrics, trims, etc. that will be used for
production - ANS-production sample
a specific or unique version of a style; innovative aspect of product development - ANS-design
a strategic plan for the development of a brand to enable a company to meet its objectives
based on characteristics and needs of the target customer and their lifestyle - ANS-brand
strategy
a well defined group of customers identified as having similar needs and wants for certain
products or services that a company wants to sell to - ANS-target market
ability of a firm to control price and quality of products in a market - ANS-market power
also known as quick response or speed-to-market is the process of moving goods through the
supply chain that eliminates or reduces bottlenecks in the process and streamlines the response
time. items that are slow sellers are pulled and replaced with "hot" items that are fast
sellers--increasing turn time - ANS-fact fashion
based on needs of the consumer; consumer driven - ANS-pull system or pull through
based on the manufacturers' anticipation of consumer demand; manufacturer driven - ANS-push
systems or push through
changes in color, styling, fabrication, silhouette, and performance to reflect fashion trends -
ANS-fashion change
characteristics or the distinctive appearance of an item; unique piece of merchandise in a
product line identified by a style number - ANS-style
, communicative and symbolic aspects of dress; statement of individuality - ANS-expressive
composite of intrinsic and extrinsic cues to quality - ANS-perceived quality
contractor who does all the work is called a cut, make, and trim - ANS-CMT
credit agencies or financial middlemen that finance suppliers and manufacturers, and assume
responsibility for billing and accounts receivables between various members of the supply chain
- ANS-factors
customer driven - ANS-pull-through
demand for change in styling and/or materials related to the calendar year (i.e. weather
changes, seasonal events, cultural traditions) - ANS-seasonal change
design and engineering of products for a specific target market that will be serviceable,
producible, salable, and profitable, reaching the marketplace when consumers are ready to buy
- ANS-product development
developing new products aimed at new customers - ANS-diversification
essential character of a product/service; perceived level of value - ANS-quality
essential characteristics that are perceived as contributing quality - ANS-quality features
expanding a brand's reach by expanding a brand's assortment--launching a women's brand into
men's wear or children's wear or vice versa; to launch a new product category or service under
an existing brand level - ANS-brand extension
expanding sales of current products through advertising and promotion - ANS-market
penetration
expands beyond their origins in a single product category to include additional apparel and
accessories categories, perfumes, cosmetics, or home products - ANS-lifestyle brand
firms that provide sewing or specialty services to apparel manufacturers, retailers, or govt.
agencies - ANS-contractor
foundation of a firms business; people identified as central to the target market - ANS-core
customers
full line samples (or individual) and sales samples are completed and ready for market -
ANS-line release or style release
a color selected by a product developer or manufacturer to be reproduced along the production
chain; this selected color becomes the color standard - ANS-color standard
a company's competitive edge such as lower price, superior quality, or unique product features -
ANS-differential advantage
a firm's percentage of total sales in a market - ANS-market share
a growth strategy used by firms to expand their product mix in order to capitalize on brand
recognition, to increase sales, and enhance profit - ANS-diversification
a prototype created using the construction techniques, fabrics, trims, etc. that will be used for
production - ANS-production sample
a specific or unique version of a style; innovative aspect of product development - ANS-design
a strategic plan for the development of a brand to enable a company to meet its objectives
based on characteristics and needs of the target customer and their lifestyle - ANS-brand
strategy
a well defined group of customers identified as having similar needs and wants for certain
products or services that a company wants to sell to - ANS-target market
ability of a firm to control price and quality of products in a market - ANS-market power
also known as quick response or speed-to-market is the process of moving goods through the
supply chain that eliminates or reduces bottlenecks in the process and streamlines the response
time. items that are slow sellers are pulled and replaced with "hot" items that are fast
sellers--increasing turn time - ANS-fact fashion
based on needs of the consumer; consumer driven - ANS-pull system or pull through
based on the manufacturers' anticipation of consumer demand; manufacturer driven - ANS-push
systems or push through
changes in color, styling, fabrication, silhouette, and performance to reflect fashion trends -
ANS-fashion change
characteristics or the distinctive appearance of an item; unique piece of merchandise in a
product line identified by a style number - ANS-style
, communicative and symbolic aspects of dress; statement of individuality - ANS-expressive
composite of intrinsic and extrinsic cues to quality - ANS-perceived quality
contractor who does all the work is called a cut, make, and trim - ANS-CMT
credit agencies or financial middlemen that finance suppliers and manufacturers, and assume
responsibility for billing and accounts receivables between various members of the supply chain
- ANS-factors
customer driven - ANS-pull-through
demand for change in styling and/or materials related to the calendar year (i.e. weather
changes, seasonal events, cultural traditions) - ANS-seasonal change
design and engineering of products for a specific target market that will be serviceable,
producible, salable, and profitable, reaching the marketplace when consumers are ready to buy
- ANS-product development
developing new products aimed at new customers - ANS-diversification
essential character of a product/service; perceived level of value - ANS-quality
essential characteristics that are perceived as contributing quality - ANS-quality features
expanding a brand's reach by expanding a brand's assortment--launching a women's brand into
men's wear or children's wear or vice versa; to launch a new product category or service under
an existing brand level - ANS-brand extension
expanding sales of current products through advertising and promotion - ANS-market
penetration
expands beyond their origins in a single product category to include additional apparel and
accessories categories, perfumes, cosmetics, or home products - ANS-lifestyle brand
firms that provide sewing or specialty services to apparel manufacturers, retailers, or govt.
agencies - ANS-contractor
foundation of a firms business; people identified as central to the target market - ANS-core
customers
full line samples (or individual) and sales samples are completed and ready for market -
ANS-line release or style release
