MBA - 706 Darrat Exam 1
(Marketing Chapters: 1,2,5,7)
Complete Questions with Correct
Answers
Marketing - ANSWER-identifying and meeting human and social needs in a
way that harmonizes with the goals of the organization
Marketing Management - ANSWER-the art and science of choosing target
markets and getting, keeping, and growing customers through creating,
delivering, and communicating superior customer value
Goods - ANSWER-Physical goods constitute the bulk of most countries'
production and marketing efforts
Services - ANSWER-As economies advance, a growing proportion of their
activities focus on the produc- tion of services
,Events - ANSWER-Marketers promote time-based events, including major
trade shows, artistic performances, and company anniversaries
Experiences - ANSWER-orchestrating several services and goods, a firm can
create, stage, and market experiences
Persons - ANSWER-Artists, musicians, CEOs, physicians, high-profile lawyers
and financiers, and other professionals often get help from marketers
Places - ANSWER-Cities, states, regions, and whole nations compete to
attract tourists, residents, facto- ries, and company headquarters
Properties - ANSWER-intangible rights of ownership to either real property
(real estate) or financial property (stocks and bonds)
Organizations - ANSWER-Museums, performing-arts organizations,
corporations, and nonprofits all use marketing to boost their public image
and compete for audiences and funds
, Information - ANSWER-disseminated knowledge
Holistic Marketing - ANSWER-Concept is based on the development, design,
and implementation of marketing programs, processes, and activities that
are based on breadth and interdependencies.
Recognizes that everything matters in marketing and that a broad,
integrated perspective is often necessary.
Four components of holistic marketing are relationship marketing, integrated
marketing, internal marketing, and performance marketing
Relationship Marketing - ANSWER-aims to build mutually satisfying long-term
relation- ships with key constituents in order to earn and retain their
business
Product Concept - ANSWER-consumers favor products offering the highest
quality, the best performance, or innovative features
(Marketing Chapters: 1,2,5,7)
Complete Questions with Correct
Answers
Marketing - ANSWER-identifying and meeting human and social needs in a
way that harmonizes with the goals of the organization
Marketing Management - ANSWER-the art and science of choosing target
markets and getting, keeping, and growing customers through creating,
delivering, and communicating superior customer value
Goods - ANSWER-Physical goods constitute the bulk of most countries'
production and marketing efforts
Services - ANSWER-As economies advance, a growing proportion of their
activities focus on the produc- tion of services
,Events - ANSWER-Marketers promote time-based events, including major
trade shows, artistic performances, and company anniversaries
Experiences - ANSWER-orchestrating several services and goods, a firm can
create, stage, and market experiences
Persons - ANSWER-Artists, musicians, CEOs, physicians, high-profile lawyers
and financiers, and other professionals often get help from marketers
Places - ANSWER-Cities, states, regions, and whole nations compete to
attract tourists, residents, facto- ries, and company headquarters
Properties - ANSWER-intangible rights of ownership to either real property
(real estate) or financial property (stocks and bonds)
Organizations - ANSWER-Museums, performing-arts organizations,
corporations, and nonprofits all use marketing to boost their public image
and compete for audiences and funds
, Information - ANSWER-disseminated knowledge
Holistic Marketing - ANSWER-Concept is based on the development, design,
and implementation of marketing programs, processes, and activities that
are based on breadth and interdependencies.
Recognizes that everything matters in marketing and that a broad,
integrated perspective is often necessary.
Four components of holistic marketing are relationship marketing, integrated
marketing, internal marketing, and performance marketing
Relationship Marketing - ANSWER-aims to build mutually satisfying long-term
relation- ships with key constituents in order to earn and retain their
business
Product Concept - ANSWER-consumers favor products offering the highest
quality, the best performance, or innovative features
