Retail Management and E-Tailing - 35 items Test type Reviewer (2)

Retail Management and E-Tailing
Modules 5-10
35 items Test type reviewer


1. It evaluates market and factors that influence it, consumer needs, competition,
capabilities, & implications.
a. Customer Analysis
b. Situation Analysis
c. Strategic Planning
d. Decision Making
2. Helps decision makers understand what to do and when to do it.
a. Customer Analysis
b. Situation Analysis
c. Strategic Planning
d. Decision Making
3. It includes consideration of needs of current and future consumers as well as
characteristics.
a. Customer Analysis
b. Situation Analysis
c. Strategic Planning
d. Decision Making
4. It is mathematical model that recognizes correlation between patronage and distance from
location to store.
a. Huff’s Gravity Model
b. SWOT Analysis
c. Hierarchy of Needs
d. CRM
5. It informs retailers of the details of sales transactions: what item was sold, where the
transaction occurred, at what price, what employee performed the sale, and information
about the customer making the purchase.
a. Supply Chain
b. HR
c. Finance
d. Point of Sales Transactions
6. They keep track of employees: status, title, employment type, salary, address, etc
a. Supply Chain
b. HR
c. Finance