BA 3301 Final Exam || with Accurate Answers 100%.
Brand Ambassadors correct answers Which of the following is a group of loyal customers of a
brand recruited to communicate with other consumers for a brand they care about?
The internet of things correct answers Which of the following is used to allow physical things
such as a car or television to be accessed remotely?
The immediacy correct answers Which of the following is the primary difference of a sales
promotion to an advertising campaign?
Samples correct answers Which of the following is often delivered by direct mail or in
newspapers or magazines?
direct marketing correct answers Communication sent to a consumer designed specifically to get
an order or inspire the consumer to visit a store is a form of _____.
M-commerce correct answers Which type of direct marketing includes promotional activities
sent over mobile devices?
Managing Customer Relationships correct answers Which of the following is considered to be a
key aspect of the personal selling process?
Sales presentation correct answers In which stage of the creative selling process does a
salesperson directly communicate the value proposition of a customer?
What will be the steps taken to turn a crisis into a public relations campaign correct answers
Which of the following is the least likely to be identified in a crisis management plan?
media relations correct answers Which aspect of public relations works to ensure an organization
will have the best online exposure possible for good news?
sales presentation correct answers Once potential customers have been identified and qualified,
contacted, and scheduled for a meeting, the salesperson at Principal Financial Group can lay out
the benefits of the product and its advantages over the competition. This is known as which step
of the creative selling process?
The message can be changed immediately based on feedback. correct answers What is the
primary advantage of Principal Financial Group's decision to use personal selling?
new-business salesperson correct answers The person (or persons) at Principal Financial Group
who is responsible for finding new customers and calling on them is which type of salesperson?
personal selling correct answers The Field Sales Force at Principal Financial Group is primarily
responsible for which of promotion mix elements?
, prospecting correct answers If new-business salespeople at Principal Financial Group identify
and develop a list of sales leads, which step of the creative selling process would this represent?
M-commerce correct answers Which of the following is a direct marketing approach that
involves promotional and other e-commerce activities transmitted over mobile phones and other
mobile devices, such as smartphones and personal digital assistants (PDAs)?
product review sites correct answers TripAdvisor, Yelp, and Angie's List are examples of
________ because they enable people to post stories about their experiences with products and
services.
order taker correct answers Which of the following is a salesperson whose primary function is to
facilitate transactions that the customer initiates?
groundswell correct answers Which of the following refers to a social trend in which people use
technology to get information they need from each other, rather than from traditional institutions
like corporations?
press release correct answers A _____ is a report of some event or activity that an organization
writes and sends to the media in the hope that it will be published for free.
Direct-response TV (DRTV) correct answers Which of the following uses advertising on TV that
seeks a direct response, including short commercials of fewer than 2 minutes, 30 minutes, or
longer infomercials and home shopping networks?
guerrilla marketing correct answers Which of the following refers to the marketing activity in
which a firm "ambushes" consumers with promotional content in places they are not expecting to
encounter this kind of activity?
Missionary salesperson correct answers Which of the following refers to a salesperson who
promotes the firm and tries to stimulate demand for a product but does not actually complete a
sale?
follow-up correct answers Which of the following refers to activities after the sale that provides
important services to customers?
merchandise allowances correct answers Which of the following encourages a retailer to provide
in-store support of a product, such as a large display of a particular brand?
Technical specialist correct answers Which of the following is a sales support person with a high
level of specific product expertise who assists in demonstrations?
sales promotion correct answers Which of the following is a program designed to build interest
in a product during a specified period of time?
Skype correct answers Which of the following is an example of a VoIP?
Brand Ambassadors correct answers Which of the following is a group of loyal customers of a
brand recruited to communicate with other consumers for a brand they care about?
The internet of things correct answers Which of the following is used to allow physical things
such as a car or television to be accessed remotely?
The immediacy correct answers Which of the following is the primary difference of a sales
promotion to an advertising campaign?
Samples correct answers Which of the following is often delivered by direct mail or in
newspapers or magazines?
direct marketing correct answers Communication sent to a consumer designed specifically to get
an order or inspire the consumer to visit a store is a form of _____.
M-commerce correct answers Which type of direct marketing includes promotional activities
sent over mobile devices?
Managing Customer Relationships correct answers Which of the following is considered to be a
key aspect of the personal selling process?
Sales presentation correct answers In which stage of the creative selling process does a
salesperson directly communicate the value proposition of a customer?
What will be the steps taken to turn a crisis into a public relations campaign correct answers
Which of the following is the least likely to be identified in a crisis management plan?
media relations correct answers Which aspect of public relations works to ensure an organization
will have the best online exposure possible for good news?
sales presentation correct answers Once potential customers have been identified and qualified,
contacted, and scheduled for a meeting, the salesperson at Principal Financial Group can lay out
the benefits of the product and its advantages over the competition. This is known as which step
of the creative selling process?
The message can be changed immediately based on feedback. correct answers What is the
primary advantage of Principal Financial Group's decision to use personal selling?
new-business salesperson correct answers The person (or persons) at Principal Financial Group
who is responsible for finding new customers and calling on them is which type of salesperson?
personal selling correct answers The Field Sales Force at Principal Financial Group is primarily
responsible for which of promotion mix elements?
, prospecting correct answers If new-business salespeople at Principal Financial Group identify
and develop a list of sales leads, which step of the creative selling process would this represent?
M-commerce correct answers Which of the following is a direct marketing approach that
involves promotional and other e-commerce activities transmitted over mobile phones and other
mobile devices, such as smartphones and personal digital assistants (PDAs)?
product review sites correct answers TripAdvisor, Yelp, and Angie's List are examples of
________ because they enable people to post stories about their experiences with products and
services.
order taker correct answers Which of the following is a salesperson whose primary function is to
facilitate transactions that the customer initiates?
groundswell correct answers Which of the following refers to a social trend in which people use
technology to get information they need from each other, rather than from traditional institutions
like corporations?
press release correct answers A _____ is a report of some event or activity that an organization
writes and sends to the media in the hope that it will be published for free.
Direct-response TV (DRTV) correct answers Which of the following uses advertising on TV that
seeks a direct response, including short commercials of fewer than 2 minutes, 30 minutes, or
longer infomercials and home shopping networks?
guerrilla marketing correct answers Which of the following refers to the marketing activity in
which a firm "ambushes" consumers with promotional content in places they are not expecting to
encounter this kind of activity?
Missionary salesperson correct answers Which of the following refers to a salesperson who
promotes the firm and tries to stimulate demand for a product but does not actually complete a
sale?
follow-up correct answers Which of the following refers to activities after the sale that provides
important services to customers?
merchandise allowances correct answers Which of the following encourages a retailer to provide
in-store support of a product, such as a large display of a particular brand?
Technical specialist correct answers Which of the following is a sales support person with a high
level of specific product expertise who assists in demonstrations?
sales promotion correct answers Which of the following is a program designed to build interest
in a product during a specified period of time?
Skype correct answers Which of the following is an example of a VoIP?
