BUS203: Principles of Marketing - Saylor Direct Credit Final Exam Questions and Answers

BUS203: Principles of Marketing - Saylor
Direct Credit Final Exam Questions and
Answers

To understand if a product offering is financially feasible, companies often consider which of the

following?




a.Customers' value segmentation




b.Customers' personal value equation




c.Customers' income and demographics (x)




d.Customers' potential interest in the product b.Customers' personal value equation




Pricing is the most important decision made by business. Of the following, which three

perspectives are considered when pricing?




a.Sales, customer, economic (x)

, BUS203: Principles of Marketing - Saylor
Direct Credit Final Exam Questions and
Answers
b.Sales, employee, executive




c.Customer, economic, societal




d.Customer, societal, sales (x) c.


Customer, economic, societal




What kind of business approach recognizes that consumers want value in both their products and

services?




a.Market-oriented (x)




b.Product-oriented (x)




c.Customer-oriented




d.Service-oriented c.Customer-oriented

, BUS203: Principles of Marketing - Saylor
Direct Credit Final Exam Questions and
Answers

Which of the following is designed to deliver one consistent promotional message to a potential

buyer?




a.Integrated marketing communication (x)




b.Advertising




c.Personal Selling (x)




d.Public Relation




What do companies use public relations to do?




a.Build brand awareness through free advertising




b.Create a favorable image for a brand

, BUS203: Principles of Marketing - Saylor
Direct Credit Final Exam Questions and
Answers

c.Ensure a controlled audience response




d.Attract investors and maintain a relationship with shareholders b.Create a favorable

image for a brand




Which of the following describes the process of designing and manufacturing a product, and then

bringing it to the market?




a.Strategy




b.Exchange




c.Value chain




d.Commercialization c.Value chain