BUS101 Saylor Questions and Answers
Types of Departmentalization functional, product, customer, geographic, matrix
Functional - by common skills and work tasks
Divisional - common product, program, or geographical location
Matrix - combination of functional and divisional
Team - to accomplish specific tasks
Network - departments are independent, providing functions for a central core breaker
Market Segmentation Dividing a market into distinct groups of buyers who have different
needs, characteristics, or behaviors, and who might require separate products or marketing
programs
Market testing strategies Concept testing, which evaluates reactions to a film idea and is
fairly rare,
Positioning studios, which analyze a script for marketing opportunities,
Focus groups, which probe viewers' opinions about a film in small groups prior to release,
, BUS101 Saylor Questions and Answers
Test screenings, which involve the previewing of films prior to theatrical release,
Tracking studies, which gauge (often by telephone polling) an audience's awareness of a film on
a weekly basis prior to and during theatrical release,
Advertising testing, which measures responses to marketing materials such as trailers and
television advertisements,
Exit surveys, which measure audience reactions after seeing the film in the cinema.
Normal vs Economic Profit Normal profit represents the total opportunity costs (both
explicit and implicit) of a venture to an investor, whereas economic profit is the difference
between a firm's total revenue and all costs (including normal profit).
Game theory
Evolutionary stable strategy
, BUS101 Saylor Questions and Answers
profit maximization chart
Double Bottom Line seeks to extend the conventional bottom line, that measures fiscal
performance— financial profit or loss— by adding a second bottom line to measure their
performance in terms of positive social impact
Stakeholder Theorists believe that people who have legitimate interests in a business also
ought to have voice in how the business is run. However, stakeholder theorists take contract
theory a step further, maintaining that people outside of the business enterprise ought to have a
say in how the business operates. Thus, for example, consumers, even community members who
could be affected by what the business does (for example, by the pollutants of a factory) ought to
have some control over the business.
economic value worth of a good or service as determined by the market
consumer surplus the amount a buyer is willing to pay for a good minus the amount the
buyer actually pays for it
Fiduciary Duty A legal obligation of one party to act in the best interest of another.
Types of Departmentalization functional, product, customer, geographic, matrix
Functional - by common skills and work tasks
Divisional - common product, program, or geographical location
Matrix - combination of functional and divisional
Team - to accomplish specific tasks
Network - departments are independent, providing functions for a central core breaker
Market Segmentation Dividing a market into distinct groups of buyers who have different
needs, characteristics, or behaviors, and who might require separate products or marketing
programs
Market testing strategies Concept testing, which evaluates reactions to a film idea and is
fairly rare,
Positioning studios, which analyze a script for marketing opportunities,
Focus groups, which probe viewers' opinions about a film in small groups prior to release,
, BUS101 Saylor Questions and Answers
Test screenings, which involve the previewing of films prior to theatrical release,
Tracking studies, which gauge (often by telephone polling) an audience's awareness of a film on
a weekly basis prior to and during theatrical release,
Advertising testing, which measures responses to marketing materials such as trailers and
television advertisements,
Exit surveys, which measure audience reactions after seeing the film in the cinema.
Normal vs Economic Profit Normal profit represents the total opportunity costs (both
explicit and implicit) of a venture to an investor, whereas economic profit is the difference
between a firm's total revenue and all costs (including normal profit).
Game theory
Evolutionary stable strategy
, BUS101 Saylor Questions and Answers
profit maximization chart
Double Bottom Line seeks to extend the conventional bottom line, that measures fiscal
performance— financial profit or loss— by adding a second bottom line to measure their
performance in terms of positive social impact
Stakeholder Theorists believe that people who have legitimate interests in a business also
ought to have voice in how the business is run. However, stakeholder theorists take contract
theory a step further, maintaining that people outside of the business enterprise ought to have a
say in how the business operates. Thus, for example, consumers, even community members who
could be affected by what the business does (for example, by the pollutants of a factory) ought to
have some control over the business.
economic value worth of a good or service as determined by the market
consumer surplus the amount a buyer is willing to pay for a good minus the amount the
buyer actually pays for it
Fiduciary Duty A legal obligation of one party to act in the best interest of another.
