BCOM 3360 Exam 2 Practice Questions and Answers

GRACEAMELIA 2024/2025 ACADEMIC YEAR ©2024. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER, 2024 Page 3/75 A. the storyteller's tour B. brainstorming C. mind mapping D. the journalistic approach E. a question-and-answer chain - Ans:-D. the journalistic approach Which of the following is an advantage of oral, in-person communication? A. Allows for time-shifted consumption. B. Allows for increased accessibility and openness in an organization through broader sharing. GRACEAMELIA 2024/2025 ACADEMIC YEAR ©2024. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER, 2024 Page 4/75 C. Ability to convey complex ideas and relationships quickly. D. Ability to easily resolve misunderstandings and negotiate meanings. E. Ability to always offer a permanent, verifiable record. - Ans:-D. Ability to easily resolve misunderstandings and negotiate meanings. In order to convey a business message, you decide to use a form of media that can convey complex ideas quickly and is less intimidating than long blocks of text. This illustrates which of the following types of media? A. Electronic B. Written C. Visual D. GRACEAMELIA 2024/2025 ACADEMIC YEAR ©2024. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER, 2024 Page 5/75 Oral E. Spoken - Ans:-C. Visual Which of the following is an advantage of written digital media? A. Messages will not involve security risks. B. Messages cannot enable audience interaction. C. Messages cannot be multimedia. D. Messages cannot reach dispersed geographical audiences. E. Messages get delivered quickly. - Ans:-E. Messages get delivered quickly. GRACEAMELIA 2024/2025 ACADEMIC YEAR ©2024. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER, 2024 Page 6/75 Which of the following is an advantage of written media? A. It allows you to plan and control your message. B. It offers unlimited opportunities for timely feedback. C. It does not offer a permanent, verifiable record. D. It cannot be used to avoid immediate interactions. E. It cannot be used to reach geographically disbursed audiences. - Ans:-A. It allows you to plan and control your message. Which of the following is an advantage of visual media? A. It can require more time to create than an equivalent amount of text. B. GRACEAMELIA 2024/2025 ACADEMIC YEAR ©2024. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER, 2024 Page 7/75 It can convey complex ideas and relationships quickly. C. It can require artistic skills to design. D. It requires some technical skills to create. E. It is more difficult to transmit and store than simple textual messages. - Ans:-B. It can convey complex ideas and relationships quickly. Media is grouped into which one of the following categories? A. Creative B. Subtextual C. Verbatim D. GRACEAMELIA 2024/2025 ACADEMIC YEAR ©2024. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER, 2024 Page 8/75 Visual E. Contextual - Ans:-D. Visual A graphic method used to generate and organize ideas is known as ________. A. mind mapping B. a question-and-answer chain C. brainstorming D. the storyteller's tour E. the journalistic approach - Ans:-A. mind mapping GRACEAMELIA 2024/2025 ACADEMIC YEAR ©2024. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER, 2024 Page 9/75 Talking through a communication challenge before trying to write it BEST illustrates ________. A. brainstorming B. the journalistic approach C. the storyteller's tour D. a question-and-answer chain E. mind mapping - Ans:-C. the storyteller's tour Most routine business messages will follow the __________. A. media approach B. GRACEAMELIA 2024/2025 ACADEMIC YEAR ©2024. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER, 2024 Page 10/75 journalistic approach C. writing approach D. indirect approach E. direct approach - Ans:-E. direct approach Checking that a message answers who, what, when, where, why, and how is known as which of the following? A. Planning B. Journalistic approach C. Outlining D. GRACEAMELIA 2024/2025 ACADEMIC YEAR ©2024. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER, 2024 Page 11/75 Free writing E. Group writing - Ans:-B. Journalistic approach When your assignment or objective is too vague, you should use __________, such as free writing, or even sketching, to determine what the audience needs to know. A. flowchart techniques B. database research