100
Great
Business
Ideas
from leading companies
around the world
Jeremy Kourdi
9/17/09 11:40:24 AM
, 100
GREAT
BUSINESS
IDEAS
FROM LEADING COMPANIES
AROUND THE WORLD
Jeremy Kourdi
111175-100 GI-Prelims.indd i 1/5/09 10:37:37
, Copyright © 2009 Jeremy Kourdi
First published in 2008. This edition published in 2009 by
Marshall Cavendish Editions
An imprint of Marshall Cavendish International
1 New Industrial Road, Singapore 536196
Other Marshall Cavendish offices: Marshall Cavendish Ltd. 5th Floor, 32–38 Saffron Hill,
London RC1N 8FH, UK • Marshall Cavendish Corporation. 99 White Plains Road, Tarrytown
NY 10591-9001, USA • Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Flr,
Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand • Marshall Cavendish
(Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000
Shah Alam, Selangor Darul Ehsan, Malaysia
Marshall Cavendish is a trademark of Times Publishing Limited
The right of Jeremy Kourdi to be identified as the author of this work has been asserted by him
in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved
No part of this publication may be reproduced, stored in a retrieval system or transmitted,
in any form or by any means, electronic, mechanical, photocopying, recording or otherwise,
without the prior permission of the copyright owner. Requests for permission should be
addressed to the publisher.
The author and publisher have used their best efforts in preparing this book and disclaim
liability arising directly and indirectly from the use and application of this book.
All reasonable efforts have been made to obtain necessary copyright permissions. Any
omissions or errors are unintentional and will, if brought to the attention of the publisher, be
corrected in future printings.
A CIP record for this book is available from the British Library
ISBN 978-0-462-09960-6
Designed by Robert Jones
Project managed by Cambridge Publishing Management Ltd
Printed in Singapore by Fabulous Printers Pte Ltd
111175-100 GI-Prelims.indd ii 9/15/09 2:35:27 PM
, CONTENTS
Acknowledgments vi
Introduction 1
The ideas
1 Building customer trust and loyalty 3
2 Scenario planning 5
3 Making your employees proud 7
4 Using customer information 9
5 The rule of 150 11
6 Information orientation 13
7 Franchising 17
8 Eliminating waste (muda) 19
9 Customer bonding 21
10 Psychographic profiling 23
11 Understanding demography 25
12 Mass customization 28
13 Leading “top-down” innovation 30
14 Social networking and transmitting company values 32
15 Achieving breakthrough growth 34
16 Deep-dive prototyping 37
17 Market testing 40
18 Empowering your customers 42
19 Cannibalizing 44
20 Increasing competitiveness 46
21 Clustering 48
22 Highlighting unique selling points (USPs) 50
23 The experience curve 52
24 The employee–customer–profit chain 54
25 Measuring employees’ performance 60
100 GREAT BUSINESS IDEAS • iii
111175-100 GI-Prelims.indd iii 1/5/09 10:37:39
Great
Business
Ideas
from leading companies
around the world
Jeremy Kourdi
9/17/09 11:40:24 AM
, 100
GREAT
BUSINESS
IDEAS
FROM LEADING COMPANIES
AROUND THE WORLD
Jeremy Kourdi
111175-100 GI-Prelims.indd i 1/5/09 10:37:37
, Copyright © 2009 Jeremy Kourdi
First published in 2008. This edition published in 2009 by
Marshall Cavendish Editions
An imprint of Marshall Cavendish International
1 New Industrial Road, Singapore 536196
Other Marshall Cavendish offices: Marshall Cavendish Ltd. 5th Floor, 32–38 Saffron Hill,
London RC1N 8FH, UK • Marshall Cavendish Corporation. 99 White Plains Road, Tarrytown
NY 10591-9001, USA • Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Flr,
Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand • Marshall Cavendish
(Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000
Shah Alam, Selangor Darul Ehsan, Malaysia
Marshall Cavendish is a trademark of Times Publishing Limited
The right of Jeremy Kourdi to be identified as the author of this work has been asserted by him
in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved
No part of this publication may be reproduced, stored in a retrieval system or transmitted,
in any form or by any means, electronic, mechanical, photocopying, recording or otherwise,
without the prior permission of the copyright owner. Requests for permission should be
addressed to the publisher.
The author and publisher have used their best efforts in preparing this book and disclaim
liability arising directly and indirectly from the use and application of this book.
All reasonable efforts have been made to obtain necessary copyright permissions. Any
omissions or errors are unintentional and will, if brought to the attention of the publisher, be
corrected in future printings.
A CIP record for this book is available from the British Library
ISBN 978-0-462-09960-6
Designed by Robert Jones
Project managed by Cambridge Publishing Management Ltd
Printed in Singapore by Fabulous Printers Pte Ltd
111175-100 GI-Prelims.indd ii 9/15/09 2:35:27 PM
, CONTENTS
Acknowledgments vi
Introduction 1
The ideas
1 Building customer trust and loyalty 3
2 Scenario planning 5
3 Making your employees proud 7
4 Using customer information 9
5 The rule of 150 11
6 Information orientation 13
7 Franchising 17
8 Eliminating waste (muda) 19
9 Customer bonding 21
10 Psychographic profiling 23
11 Understanding demography 25
12 Mass customization 28
13 Leading “top-down” innovation 30
14 Social networking and transmitting company values 32
15 Achieving breakthrough growth 34
16 Deep-dive prototyping 37
17 Market testing 40
18 Empowering your customers 42
19 Cannibalizing 44
20 Increasing competitiveness 46
21 Clustering 48
22 Highlighting unique selling points (USPs) 50
23 The experience curve 52
24 The employee–customer–profit chain 54
25 Measuring employees’ performance 60
100 GREAT BUSINESS IDEAS • iii
111175-100 GI-Prelims.indd iii 1/5/09 10:37:39
