EXAM PACK
2024
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, LESSON 1
INTRODUCTION TO
STRATEGY
IMPLEMENTATION AND
CONTROL
Define the term strategic management
Strategic management is the process
for planning, implementing and
controlling strategy for the
organisation.
The purpose of strategic management
is to ensure that the organisation
applies four key elements, namely:
1. A clear and consistent long-term
strategic direction in terms of what
the organization wants to achieve
in future
2. A profound understanding of
, the external environment to
ensure that the organisation is
able to align itself with
opportunities and to deal with
threats as effectively as possible
3. An objective knowledge of the key
resources, capabilities and
weaknesses that the organisation
possesses as well as their value to
allow the organisation to build on
these and develop a distinct
competitive advantage
4. A proper alignment of
organisational strategies,
structure, systems, culture, and
functional and operational
management (collectively referred
to as organizational architecture)
to ensure the effective
, implementation of strategic
plans, portfolios, programmes,
projects and initiatives
Demonstrate an understanding of
where strategy implementation and
control fits into the strategic
management process
Strategic management refers to the
process for planning, implementing
and controlling the strategy of the
organisation. It therefore consists of
three components, namely strategic
planning, strategic implementation
and strategic control.
Strategic implementation- its the
doing part where both human and
non-human factors in the