Google Analytics Individual Qualification
Exam UPDATED ACTUAL Exam
Questions and CORRECT Answers
What feature collects company-specific data such as Member Status?
A. Custom Filter
B. Event Tracking
C. Custom Dimension
D. Custom Metric - CORRECT ANSWER- ✔✔C. Custom Dimension
Which kinds of hits does Google Analytics track?
A. Pageview
B. Event
C. Transaction
D. All of the above - CORRECT ANSWER- ✔✔D. All of the above
To recognize users across different devices, what feature must be enabled?
A. Audience Definitions
B. Attribution Models
C. Google Ads Linking
D. User ID - CORRECT ANSWER- ✔✔D. User ID
In Multi-Channel Funnel reports, how are default conversions credited?
A.Second to last campaign, search or ad
B. Equal credit along the conversion touchpoints
C. Last campaign, search or ad
,D. First campaign, search or ad - CORRECT ANSWER- ✔✔C. Last campaign, search or ad
What report indicates the pages of a website where users first arrived?
A. Landing Pages report
B. Pages report
C. Location report
D. All Pages report - CORRECT ANSWER- ✔✔A. Landing Pages report
What feature is required to send data from a web-connected device (like a point-of-sale
system) to Google Analytics?
A. The Measurement Protocol
B. Data Import
C. Browser cookies
D. The Networking Protocol - CORRECT ANSWER- ✔✔A. The Measurement Protocol
What is not considered a default "medium" in Google Analytics?
A. referral
B. google
C. organic
D. cpc - CORRECT ANSWER- ✔✔B. google
What is the set of rules that determines how sales and conversions get credited based on
touch-points in the conversion path?
A. Attribution modeling
B. Conversion tracking
C. Channel Groupings
D. Multi-Channel Funnels - CORRECT ANSWER- ✔✔A. Attribution modeling
, What metric-dimension combination is not valid?
A. Avg. Time on Page / Device Category
B. Sessions / Bounce rate
C. Sessions / Source
D. Total Events / User Type - CORRECT ANSWER- ✔✔B. Sessions / Bounce rate
Which reports indicate how traffic arrived at a website?
A. Demographics
B. Geo
C. All Traffic
D. Behavior - CORRECT ANSWER- ✔✔C. All Traffic
In views that don't have data import enabled, Custom Dimensions values may be viewed for
dates before the Custom Dimension was created.
A. True
B. False - CORRECT ANSWER- ✔✔A. True
(Not sure if this is correct - double-check)
Custom Dimensions can be used as what?
A. Primary dimensions in Custom Reports
B. Secondary dimensions in Custom Reports
C. Secondary dimensions in Standard Reports
D. All of the above - CORRECT ANSWER- ✔✔D. All of the above
Exam UPDATED ACTUAL Exam
Questions and CORRECT Answers
What feature collects company-specific data such as Member Status?
A. Custom Filter
B. Event Tracking
C. Custom Dimension
D. Custom Metric - CORRECT ANSWER- ✔✔C. Custom Dimension
Which kinds of hits does Google Analytics track?
A. Pageview
B. Event
C. Transaction
D. All of the above - CORRECT ANSWER- ✔✔D. All of the above
To recognize users across different devices, what feature must be enabled?
A. Audience Definitions
B. Attribution Models
C. Google Ads Linking
D. User ID - CORRECT ANSWER- ✔✔D. User ID
In Multi-Channel Funnel reports, how are default conversions credited?
A.Second to last campaign, search or ad
B. Equal credit along the conversion touchpoints
C. Last campaign, search or ad
,D. First campaign, search or ad - CORRECT ANSWER- ✔✔C. Last campaign, search or ad
What report indicates the pages of a website where users first arrived?
A. Landing Pages report
B. Pages report
C. Location report
D. All Pages report - CORRECT ANSWER- ✔✔A. Landing Pages report
What feature is required to send data from a web-connected device (like a point-of-sale
system) to Google Analytics?
A. The Measurement Protocol
B. Data Import
C. Browser cookies
D. The Networking Protocol - CORRECT ANSWER- ✔✔A. The Measurement Protocol
What is not considered a default "medium" in Google Analytics?
A. referral
B. google
C. organic
D. cpc - CORRECT ANSWER- ✔✔B. google
What is the set of rules that determines how sales and conversions get credited based on
touch-points in the conversion path?
A. Attribution modeling
B. Conversion tracking
C. Channel Groupings
D. Multi-Channel Funnels - CORRECT ANSWER- ✔✔A. Attribution modeling
, What metric-dimension combination is not valid?
A. Avg. Time on Page / Device Category
B. Sessions / Bounce rate
C. Sessions / Source
D. Total Events / User Type - CORRECT ANSWER- ✔✔B. Sessions / Bounce rate
Which reports indicate how traffic arrived at a website?
A. Demographics
B. Geo
C. All Traffic
D. Behavior - CORRECT ANSWER- ✔✔C. All Traffic
In views that don't have data import enabled, Custom Dimensions values may be viewed for
dates before the Custom Dimension was created.
A. True
B. False - CORRECT ANSWER- ✔✔A. True
(Not sure if this is correct - double-check)
Custom Dimensions can be used as what?
A. Primary dimensions in Custom Reports
B. Secondary dimensions in Custom Reports
C. Secondary dimensions in Standard Reports
D. All of the above - CORRECT ANSWER- ✔✔D. All of the above
