Impact of Sustainable HRM on Marketing
and Customer Equity
Customer Equity - ANS Total discounted lifetime values of all customers, leading to loyalty and
profitability.
Sustainability - ANS Incorporating environmental, economic, and social goals to achieve
long-term success.
Sustainable Marketing - ANS Marketing strategies aligned with sustainable practices for
customer perception improvement.
Global Trade Evolution - ANS Rapid and significant changes in global trade dynamics over the
past decade.
Triple Bottom Line HRM - ANS Focuses on economic, environmental, and social goals
simultaneously for sustainable HRM.
Green HRM - ANS HRM driven by economic goals with an internal organizational perspective.
Common Good HRM - ANS Prioritizes collective interests over individual or organizational
interests, focusing on sustainability challenges.
Customer Perception - ANS How customers view and feel about a brand, influenced by
sustainable marketing efforts.
CLV (Customer Lifetime Value) - ANS Net present value of the lifetime cash flow created by a
customer, indicating their long-term value.
Green Recruitment - ANS Employing individuals with a green attitude for roles involving
environmental tasks.
Green Training - ANS Courses aimed at developing environmental awareness among
employees.
Green Compensation - ANS Linking rewards to achieving environmental goals within the
organization.
Socially Responsible HRM - ANS HRM focused on minimizing negative impacts on business
and reducing risks through social responsibility.
, Organizational Sustainability - ANS Achieving sustainability goals through the development of
HR activities, systems, and processes.
Employee-Centered Activities - ANS Initiatives that focus on the welfare and job involvement of
employees within the organization.
Collective Interests - ANS Prioritizing the common good over individual or organizational
interests in HRM practices.
HR Systems - ANS The processes and structures in place to manage and develop human
resources within an organization.
Business Responsibility - ANS The obligation of corporations to stakeholders beyond profit,
including employees and communities.
Customer Loyalty - ANS Emotional attachment and commitment of customers to a brand,
leading to repeat purchases.
Market-Oriented Behaviors - ANS Actions and strategies focused on meeting the needs and
preferences of the market.
Institutionalization - ANS Establishing practices and principles as a norm within the organization
for long-term sustainability.
Cultural Infrastructure - ANS The cultural norms and values within an organization that shape
its practices and behaviors.
Human Infrastructure - ANS The human capital and skills within an organization that drive its
operations and success.
Customer Lifetime Value (CLV) - ANS Net present value of lifetime cash flow from a customer
Brand Equity - ANS Customer's intangible evaluation of a brand beyond its value
Sustainable HRM - ANS HR management focused on long-term economic and social outcomes
Organizational Marketing - ANS Efforts promoting sustainable products and purchasing
intentions
Green Customer Satisfaction - ANS Customer satisfaction influenced by perceived sustainable
marketing policies
and Customer Equity
Customer Equity - ANS Total discounted lifetime values of all customers, leading to loyalty and
profitability.
Sustainability - ANS Incorporating environmental, economic, and social goals to achieve
long-term success.
Sustainable Marketing - ANS Marketing strategies aligned with sustainable practices for
customer perception improvement.
Global Trade Evolution - ANS Rapid and significant changes in global trade dynamics over the
past decade.
Triple Bottom Line HRM - ANS Focuses on economic, environmental, and social goals
simultaneously for sustainable HRM.
Green HRM - ANS HRM driven by economic goals with an internal organizational perspective.
Common Good HRM - ANS Prioritizes collective interests over individual or organizational
interests, focusing on sustainability challenges.
Customer Perception - ANS How customers view and feel about a brand, influenced by
sustainable marketing efforts.
CLV (Customer Lifetime Value) - ANS Net present value of the lifetime cash flow created by a
customer, indicating their long-term value.
Green Recruitment - ANS Employing individuals with a green attitude for roles involving
environmental tasks.
Green Training - ANS Courses aimed at developing environmental awareness among
employees.
Green Compensation - ANS Linking rewards to achieving environmental goals within the
organization.
Socially Responsible HRM - ANS HRM focused on minimizing negative impacts on business
and reducing risks through social responsibility.
, Organizational Sustainability - ANS Achieving sustainability goals through the development of
HR activities, systems, and processes.
Employee-Centered Activities - ANS Initiatives that focus on the welfare and job involvement of
employees within the organization.
Collective Interests - ANS Prioritizing the common good over individual or organizational
interests in HRM practices.
HR Systems - ANS The processes and structures in place to manage and develop human
resources within an organization.
Business Responsibility - ANS The obligation of corporations to stakeholders beyond profit,
including employees and communities.
Customer Loyalty - ANS Emotional attachment and commitment of customers to a brand,
leading to repeat purchases.
Market-Oriented Behaviors - ANS Actions and strategies focused on meeting the needs and
preferences of the market.
Institutionalization - ANS Establishing practices and principles as a norm within the organization
for long-term sustainability.
Cultural Infrastructure - ANS The cultural norms and values within an organization that shape
its practices and behaviors.
Human Infrastructure - ANS The human capital and skills within an organization that drive its
operations and success.
Customer Lifetime Value (CLV) - ANS Net present value of lifetime cash flow from a customer
Brand Equity - ANS Customer's intangible evaluation of a brand beyond its value
Sustainable HRM - ANS HR management focused on long-term economic and social outcomes
Organizational Marketing - ANS Efforts promoting sustainable products and purchasing
intentions
Green Customer Satisfaction - ANS Customer satisfaction influenced by perceived sustainable
marketing policies
