STCO-534 Exam UPDATED ACTUAL
Exam Questions and CORRECT Answers
Media can account for ______ of a total communication budget. - CORRECT ANSWER✔✔-
80%
Within the context of a SWOT analysis, weaknesses might be described as elements of the
brand that might prove harmful to achieving marketing objectives. - CORRECT
ANSWER✔✔- True
_________ are major strategies of communication planning used to achieve desire objectives.
- CORRECT ANSWER✔✔- Communication mix and scheduling
In advertising - CORRECT ANSWER✔✔- objectives are long term accomplishments and
goals are short term accomplishments.
The business of a brand is to deliver - CORRECT ANSWER✔✔- revenue and profit to the
company
Within the context of a SWOT assessment, a highly developed distribution network would
most likely be considered a strength. - CORRECT ANSWER✔✔- True
There is a first and most critical step to beginning an advertising media plan. The step is
finding funding for video creation. - CORRECT ANSWER✔✔- False
One of the fundamental elements of brand communication is _________. - CORRECT
ANSWER✔✔- contact
Foundation of the communication plan is - CORRECT ANSWER✔✔- an overall
communication idea that leads to creative strategy
In the mid 2000's, Burger King sales were soaring. But a major turn for their primary target
audience caused a significant loss in revenue. Burger King made the mistake of_________. -
CORRECT ANSWER✔✔- Leaning too heavily on one element of the available target group
, Beginning with the behavior you want to change is a foolish way to attempt to define a target
group. - CORRECT ANSWER✔✔- False
Search engine marketing and banner ads represent the earlier form of digital advertising via
the Internet. - CORRECT ANSWER✔✔- True
The two focal points of an effective marketing objectives and strategies outline can be
summarized in number of customers and sales and specific brand attributes such as quality
and value. - CORRECT ANSWER✔✔- True
media connects _________ of the brand to __________ - CORRECT ANSWER✔✔-
business, consumer
Consumer generated content is on the rise as a bi-product of social media and is helping to
redefine the media landscape. - CORRECT ANSWER✔✔- True
Smart phones that can capture video have had little influence in media creation in regard to
consumer generated content or digital advertising in general. - CORRECT ANSWER✔✔-
False
There are around 300 billion coupons in distribution in the US, but only about _________
percent are redeemed. - CORRECT ANSWER✔✔- 1
Advertising that asks the consumer to give feedback directly to the sender is termed -
CORRECT ANSWER✔✔- direct response advertising
Test marketing should run for a least _________ months - CORRECT ANSWER✔✔- 6
_________ is the consumer perception of the brand - CORRECT ANSWER✔✔- Attitude
Which of these is not one of the three kinds of targets? - CORRECT ANSWER✔✔- Too
Personal
Exam Questions and CORRECT Answers
Media can account for ______ of a total communication budget. - CORRECT ANSWER✔✔-
80%
Within the context of a SWOT analysis, weaknesses might be described as elements of the
brand that might prove harmful to achieving marketing objectives. - CORRECT
ANSWER✔✔- True
_________ are major strategies of communication planning used to achieve desire objectives.
- CORRECT ANSWER✔✔- Communication mix and scheduling
In advertising - CORRECT ANSWER✔✔- objectives are long term accomplishments and
goals are short term accomplishments.
The business of a brand is to deliver - CORRECT ANSWER✔✔- revenue and profit to the
company
Within the context of a SWOT assessment, a highly developed distribution network would
most likely be considered a strength. - CORRECT ANSWER✔✔- True
There is a first and most critical step to beginning an advertising media plan. The step is
finding funding for video creation. - CORRECT ANSWER✔✔- False
One of the fundamental elements of brand communication is _________. - CORRECT
ANSWER✔✔- contact
Foundation of the communication plan is - CORRECT ANSWER✔✔- an overall
communication idea that leads to creative strategy
In the mid 2000's, Burger King sales were soaring. But a major turn for their primary target
audience caused a significant loss in revenue. Burger King made the mistake of_________. -
CORRECT ANSWER✔✔- Leaning too heavily on one element of the available target group
, Beginning with the behavior you want to change is a foolish way to attempt to define a target
group. - CORRECT ANSWER✔✔- False
Search engine marketing and banner ads represent the earlier form of digital advertising via
the Internet. - CORRECT ANSWER✔✔- True
The two focal points of an effective marketing objectives and strategies outline can be
summarized in number of customers and sales and specific brand attributes such as quality
and value. - CORRECT ANSWER✔✔- True
media connects _________ of the brand to __________ - CORRECT ANSWER✔✔-
business, consumer
Consumer generated content is on the rise as a bi-product of social media and is helping to
redefine the media landscape. - CORRECT ANSWER✔✔- True
Smart phones that can capture video have had little influence in media creation in regard to
consumer generated content or digital advertising in general. - CORRECT ANSWER✔✔-
False
There are around 300 billion coupons in distribution in the US, but only about _________
percent are redeemed. - CORRECT ANSWER✔✔- 1
Advertising that asks the consumer to give feedback directly to the sender is termed -
CORRECT ANSWER✔✔- direct response advertising
Test marketing should run for a least _________ months - CORRECT ANSWER✔✔- 6
_________ is the consumer perception of the brand - CORRECT ANSWER✔✔- Attitude
Which of these is not one of the three kinds of targets? - CORRECT ANSWER✔✔- Too
Personal
