MNM3709 STRATEGIC MARKETING EXAM LATEST 2024 ACTUAL QUESTIONS
AND CORRECT VERIFIED ANSWERS|ALREADY GRADED A+|GUARANTEED TO
PASS CONCEPTS
Different strategy levels in an organisation - ✔✔ANSWER✔✔Corporate level ,Business level functional
level.
Corporate strategy - ✔✔ANSWER✔✔Overall purpose and scope of the org, how value can be added.
Business strategy - ✔✔ANSWER✔✔How do we compete in this market relating to each business unit and
product line.
Functional strategy - ✔✔ANSWER✔✔Supports business level strategy through marketing,HR,production,
info systems and finance functions.
Strategic business unit (SBU) - ✔✔ANSWER✔✔SBU's are distinct business units set up to handle specific
product lines
Environmental variables - ✔✔ANSWER✔✔Demographic
International
Technological
Legal/government
Social and cultural
Economic
Demographic environmental variables - ✔✔ANSWER✔✔Age,race,sex,economic status, level of
education, income level and unemployment.
,International environmental variables - ✔✔ANSWER✔✔Political disposition in countries, change in
leadership or culture can increase/decrease economic participation of the rest of the world.
Technical environmental variables - ✔✔ANSWER✔✔Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - ✔✔ANSWER✔✔Replacing the traditional resume' with an in-depth
personal brand.
Economic variables - ✔✔ANSWER✔✔Inflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables - ✔✔ANSWER✔✔Employment laws,international trade regulations and
restrictions and any other laws and regulations in a country.
Growth share matrix - ✔✔ANSWER✔✔a chart used to describe SBU's based on their market growth and
market share rates.
Dog - ✔✔ANSWER✔✔SBU's with Low market growth, low market share
Cash cow - ✔✔ANSWER✔✔SBU's with Low market growth,
High market share
Problem child - ✔✔ANSWER✔✔SBU's with High market growth, low market share
,Star - ✔✔ANSWER✔✔SBU's with High market growth, high market share
Key barriers to entry - ✔✔ANSWER✔✔Economies of scale.
Government policies.
Strong brand identity.
high switching costs
limited access to distribution channels.
Product differentiation.
likelihood of retaliation from existing industry players.
Porters model - ✔✔ANSWER✔✔Shows competitive structure of an industry.
Market attractiveness variables - ✔✔ANSWER✔✔Competitors, Organizational resources, Segment
size,growth rate,profitability,accessibility and differentiation.
RWCSA model - ✔✔ANSWER✔✔Representative weighted competitive strength assessment model.
Porters variables for categorizing products - ✔✔ANSWER✔✔Competitive scope and competitive
advantage
5 forces of Porters model - ✔✔ANSWER✔✔The threat of new entrants.
The bargaining power of suppliers.
The bargaining power of buyers.
Threats of substitutes.
Industry competitors.
Mitzberg's 5 P's model - ✔✔ANSWER✔✔Looks down and meeting customer needs
, A portfolio analysis - ✔✔ANSWER✔✔a systematic way to analyze the products and services that make
up an organizations business portfolio.
portfolio analysis methods - ✔✔ANSWER✔✔Growth share matrix - shows growth of sbu's in market.
(Star, problem child, cow, dog)
Market attractiveness - enterprise strength model.
- weighs market attractiveness variables with enterprise strength variables.
Risk matrix.
Porters 5 forces model.
enterprise strength model - ✔✔ANSWER✔✔market share, profitability, technology, product quality,
resources, knowledge of markets.
risk matrix - ✔✔ANSWER✔✔risk of changing technology, new competitors, unavailability of raw
materials, change in consumer demand and legislation.
The market attractiveness enterprise strength model - ✔✔ANSWER✔✔Key success factor analysis
Step 1. Establish important variables that could assist organization in becoming successful in the
industry.
Step 2. Make use of a rating scale and evaluate the performance of the organization as well as the
performance of the competitors.
Step 3. Based on findings, identify the core competitors and assess their level of threat.
Step 4. Design counter strategies to obtain a competitive advantage.
Competitor analysis steps - ✔✔ANSWER✔✔Step 1 : identification of key role players and sources.
Step 2 : collection of data.
Step 3 : analysis of findings.
Step 4 : communication of results.
Step 5 : management of information collected.
AND CORRECT VERIFIED ANSWERS|ALREADY GRADED A+|GUARANTEED TO
PASS CONCEPTS
Different strategy levels in an organisation - ✔✔ANSWER✔✔Corporate level ,Business level functional
level.
Corporate strategy - ✔✔ANSWER✔✔Overall purpose and scope of the org, how value can be added.
Business strategy - ✔✔ANSWER✔✔How do we compete in this market relating to each business unit and
product line.
Functional strategy - ✔✔ANSWER✔✔Supports business level strategy through marketing,HR,production,
info systems and finance functions.
Strategic business unit (SBU) - ✔✔ANSWER✔✔SBU's are distinct business units set up to handle specific
product lines
Environmental variables - ✔✔ANSWER✔✔Demographic
International
Technological
Legal/government
Social and cultural
Economic
Demographic environmental variables - ✔✔ANSWER✔✔Age,race,sex,economic status, level of
education, income level and unemployment.
,International environmental variables - ✔✔ANSWER✔✔Political disposition in countries, change in
leadership or culture can increase/decrease economic participation of the rest of the world.
Technical environmental variables - ✔✔ANSWER✔✔Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - ✔✔ANSWER✔✔Replacing the traditional resume' with an in-depth
personal brand.
Economic variables - ✔✔ANSWER✔✔Inflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables - ✔✔ANSWER✔✔Employment laws,international trade regulations and
restrictions and any other laws and regulations in a country.
Growth share matrix - ✔✔ANSWER✔✔a chart used to describe SBU's based on their market growth and
market share rates.
Dog - ✔✔ANSWER✔✔SBU's with Low market growth, low market share
Cash cow - ✔✔ANSWER✔✔SBU's with Low market growth,
High market share
Problem child - ✔✔ANSWER✔✔SBU's with High market growth, low market share
,Star - ✔✔ANSWER✔✔SBU's with High market growth, high market share
Key barriers to entry - ✔✔ANSWER✔✔Economies of scale.
Government policies.
Strong brand identity.
high switching costs
limited access to distribution channels.
Product differentiation.
likelihood of retaliation from existing industry players.
Porters model - ✔✔ANSWER✔✔Shows competitive structure of an industry.
Market attractiveness variables - ✔✔ANSWER✔✔Competitors, Organizational resources, Segment
size,growth rate,profitability,accessibility and differentiation.
RWCSA model - ✔✔ANSWER✔✔Representative weighted competitive strength assessment model.
Porters variables for categorizing products - ✔✔ANSWER✔✔Competitive scope and competitive
advantage
5 forces of Porters model - ✔✔ANSWER✔✔The threat of new entrants.
The bargaining power of suppliers.
The bargaining power of buyers.
Threats of substitutes.
Industry competitors.
Mitzberg's 5 P's model - ✔✔ANSWER✔✔Looks down and meeting customer needs
, A portfolio analysis - ✔✔ANSWER✔✔a systematic way to analyze the products and services that make
up an organizations business portfolio.
portfolio analysis methods - ✔✔ANSWER✔✔Growth share matrix - shows growth of sbu's in market.
(Star, problem child, cow, dog)
Market attractiveness - enterprise strength model.
- weighs market attractiveness variables with enterprise strength variables.
Risk matrix.
Porters 5 forces model.
enterprise strength model - ✔✔ANSWER✔✔market share, profitability, technology, product quality,
resources, knowledge of markets.
risk matrix - ✔✔ANSWER✔✔risk of changing technology, new competitors, unavailability of raw
materials, change in consumer demand and legislation.
The market attractiveness enterprise strength model - ✔✔ANSWER✔✔Key success factor analysis
Step 1. Establish important variables that could assist organization in becoming successful in the
industry.
Step 2. Make use of a rating scale and evaluate the performance of the organization as well as the
performance of the competitors.
Step 3. Based on findings, identify the core competitors and assess their level of threat.
Step 4. Design counter strategies to obtain a competitive advantage.
Competitor analysis steps - ✔✔ANSWER✔✔Step 1 : identification of key role players and sources.
Step 2 : collection of data.
Step 3 : analysis of findings.
Step 4 : communication of results.
Step 5 : management of information collected.
