MNM3702 - MARKETING RESEARCH EXAM QUESTIONSATEST 2024 ACTUAL QUESTIONS AND CORRECT VERIFIED ANSWERS|ALREADY GRADED A+|GUARANTEED TO PASS CONCEPTS

MNM3702 - MARKETING RESEARCH EXAM QUESTIONSATEST 2024 ACTUAL QUESTIONS AND CORRECT
VERIFIED ANSWERS|ALREADY GRADED A+|GUARANTEED TO PASS CONCEPTS




Differnce between marketing and research problem - ✔✔ANSWER✔✔Research problem is a redefinition
of the marketing problem.

Marketing problems covers what has to be done.

Research problem determines what information is needed to make a decision that will solve the
marketing problem.



Opinions - ✔✔ANSWER✔✔



Motives - ✔✔ANSWER✔✔



Levels of awareness - ✔✔ANSWER✔✔



Facts - ✔✔ANSWER✔✔



External secondary data sources - ✔✔ANSWER✔✔



Quantitive research - ✔✔ANSWER✔✔



Quantitive research techniques - ✔✔ANSWER✔✔



Qualitative research - ✔✔ANSWER✔✔

,Qualitative research tachniques - ✔✔ANSWER✔✔



MDDS - ✔✔ANSWER✔✔



MIS - ✔✔ANSWER✔✔A set of inter-related components that collect,process,store and distribute
information to support decision making and control in the organization.



How MDSS differs from MIS - ✔✔ANSWER✔✔



A trace analysis - ✔✔ANSWER✔✔



Audits - ✔✔ANSWER✔✔



Experiments - ✔✔ANSWER✔✔



A content analysis - ✔✔ANSWER✔✔



3 Types of research - marketing research - ✔✔ANSWER✔✔



Levels of measurement - ✔✔ANSWER✔✔Ordinal -

Ratio -

Interval -

Nominal -



Ordinal - - ✔✔ANSWER✔✔



Ratio - - ✔✔ANSWER✔✔

, Interval - - ✔✔ANSWER✔✔



Nominal - - ✔✔ANSWER✔✔



Survey research (measure /observation) errors are - ✔✔ANSWER✔✔



Total errors - ✔✔ANSWER✔✔



Systematic errors - ✔✔ANSWER✔✔



Sampling errors - ✔✔ANSWER✔✔



Survey errors - ✔✔ANSWER✔✔



Face-to-face interviews charectoristics for feildworkers - ✔✔ANSWER✔✔



Criterion of clarity - ✔✔ANSWER✔✔



Raw data processing and analysis processing is done after... - ✔✔ANSWER✔✔



Descriptive analysis - ✔✔ANSWER✔✔



Exploratory analysis - ✔✔ANSWER✔✔



Hypothesis analysis - ✔✔ANSWER✔✔



Conclusive analysis - ✔✔ANSWER✔✔