Module Two Memo
Southern New Hampshire University
MBA 687 Leading Organizational Change
03:49:00 GMT -05:00
, The Significance of Stakeholder Analysis
Purpose
The purpose of this memo is to explain the significance of stakeholder analysis, most
specifically, how stakeholder analysis is used in organizational change management. In effect,
an organization is nothing without its stakeholders. These stakeholders consist of internal and
external contributors that are all an integral part of the entire enterprise. For example, employees
and customers are two key examples of important internal and external stakeholders, each with
important equity when it comes to change initiatives. Knowing who your key stakeholders are is
the first priority. Understanding and being able to communicate clearly with them in order to get
and gain buy-in, support, and trust is a completely different process and comes next. Using
stakeholder analysis in organizational change management is important because “it is important
to have a clear understanding of each stakeholder and what they expect, especially because
stakeholders’ needs and expectations may collide with each other or with the project’s core
requirements” (Hoory & Bottorff, 2022).
Stakeholder Views on Change Initiatives
Because stakeholders consist of different groups of individuals, the identities of different
stakeholders can influence their views on change initiatives. For example, internal stakeholders,
such as executive board members and shareholders, will want to pursue different targeted
strategies that promote financial growth and development, while employees at a lower level
would want to know that the changes taking place benefit them and are worth the value in the
03:49:00 GMT -05:00
Southern New Hampshire University
MBA 687 Leading Organizational Change
03:49:00 GMT -05:00
, The Significance of Stakeholder Analysis
Purpose
The purpose of this memo is to explain the significance of stakeholder analysis, most
specifically, how stakeholder analysis is used in organizational change management. In effect,
an organization is nothing without its stakeholders. These stakeholders consist of internal and
external contributors that are all an integral part of the entire enterprise. For example, employees
and customers are two key examples of important internal and external stakeholders, each with
important equity when it comes to change initiatives. Knowing who your key stakeholders are is
the first priority. Understanding and being able to communicate clearly with them in order to get
and gain buy-in, support, and trust is a completely different process and comes next. Using
stakeholder analysis in organizational change management is important because “it is important
to have a clear understanding of each stakeholder and what they expect, especially because
stakeholders’ needs and expectations may collide with each other or with the project’s core
requirements” (Hoory & Bottorff, 2022).
Stakeholder Views on Change Initiatives
Because stakeholders consist of different groups of individuals, the identities of different
stakeholders can influence their views on change initiatives. For example, internal stakeholders,
such as executive board members and shareholders, will want to pursue different targeted
strategies that promote financial growth and development, while employees at a lower level
would want to know that the changes taking place benefit them and are worth the value in the
03:49:00 GMT -05:00
