Attitude measurement scales Am sure that you have learned about scales of measurements that include: Norminal, Ordinal, Interval and Ratio. Now lets look at others; Attitude measurement scales • An attitude is the tendency to evaluate something in a

Attitude measurement scales Am sure that you have learned about scales of measurements that include: Norminal, Ordinal, Interval and Ratio. Now lets look at others; Attitude measurement scales • An attitude is the tendency to evaluate something in a particular way with some degree of positivity or negativity. • The attitude object can be any aspect of the physical or social environment such as things, people or an abstract idea. • Attitude measures assess attitudes by representing respondents with statements that express beliefs about the particular attitude being measured. • The statements in attitude scales evaluate both favorable and unfavorable feelings. There are 4 main scaling techniques used to assess attitudes namely; • Likert scale • Thurstone scale • Guttman scale • Semantic differential scale 1.Likert scale • The likert scale contains a series of opinion statements about a topic and the respondent’s attitude is the extent to which he/she agrees or disagrees with each statement. These statements are usually on a five point scale ranging from strongly agree to strongly disagree