BA 3301 Final Exam Questions And Accurate Answers
Brand Ambassadors - QUESTION Which of the following are a panel of devoted
customers of a brand that are recruited to communicate with other consumers for a
brand they care about?
The internet of things - QUESTION Which of the following is used to allow physical things
such as a car or television to be accessed remotely?
immediacy - ANSWER Which of the following is the primary difference of a sales
promotion to an advertising campaign?
Samples - ANSWER Which of the following is often delivered by direct mail or in
newspapers or magazines?
direct marketing - ANSWER Communication sent to a consumer designed specifically to
get an order or inspire the consumer to visit a store is a form of _____.
M-commerce - ANSWER What type of direct marketing involves promotional activities
via mobile devices?
Managing Customer Relationships - ANSWER Which of the following is NOT one of the
major components of the personal selling process?
Sales presentation - ANSWER In what stage in the creative selling process does a
salesperson directly present to the customer?
What are the steps that would be done to turn a crisis into a public relations campaign -
ANSWER Which of the following is least likely to be included in a crisis management
plan?
,media relations - ANSWER What function of public relations seeks to ensure an
organization has the best online presence for good news?
sales presentation - ANSWER Once prospective customers are identified and qualified,
contacted, and a meeting is arranged, the salesperson for Principal Financial Group
may present the value of the product offering and how it is superior to any competitive
offerings. Which of the following terms describes this step in the creative selling
process?
The message can be adapted on the spot based on response. - ANSWER What is the
greatest power of Principal Financial Group's use of personal selling?
new-business salesperson - ANSWER The person (or persons) at Principal Financial
Group who is responsible for finding new customers and calling on them is what kind of
salesperson?
personal selling - ANSWER The Field Sales Force at Principal Financial Group is
primarily responsible for which of promotion mix elements?
prospecting - ANSWER If new-business salespeople at Principal Financial Group identify
and develop a list of sales leads, which step of the creative selling process would this
represent?
M-commerce - ANSWER Which of the following is a form of direct marketing that
involves promotional and other e-commerce activities transmitted via mobile phones
and other mobile devices, such as smartphones and personal digital assistants (PDAs)?
product review sites - ANSWER TripAdvisor, Yelp, and Angie's List are examples of
________ because they allow people to post stories about their experiences with
products and services.
order taker- ANSWER Which of the following is a salesperson whose primary function is
, to facilitate transactions that the customer initiates?
groundswell- ANSWER Which of the following refers to a social trend in which people
use technology to get information they need from each other, rather than from
traditional institutions like corporations?
public relations press release - ANSWER A _____ is a report of some event or activity
that an organization writes and sends to the media in the hope that it will be published
for free.
Direct-response TV - ANSWER Which of the following uses advertising on TV that seeks
a direct response, including short commercials of fewer than 2 minutes, 30 minutes, or
longer infomercials and home shopping networks?
guerrilla marketing - ANSWER Which of the following is the term for the marketing
activity where a firm "ambushes" consumers with promotional content in places they
are not expecting to encounter this kind of activity?
Missionary salesperson - ANSWER Which of the following describes a salesperson who
promotes the firm and attempts to stimulate demand for a product but does not actually
make the sale?
follow-up - ANSWER Which of the following refers to activities after the sale that
provides important services to customers?
merchandise allowances - ANSWER Which of the following encourages a retailer to
provide in-store support of a product, such as a large display of a particular brand?
Technical specialist - ANSWER Which of the following is a sales support person with a
high level of specific product expertise who assists in demonstrations?
sales promotion - ANSWER Which of the following is a program designed to build
interest in a product during a specified period of time?
Brand Ambassadors - QUESTION Which of the following are a panel of devoted
customers of a brand that are recruited to communicate with other consumers for a
brand they care about?
The internet of things - QUESTION Which of the following is used to allow physical things
such as a car or television to be accessed remotely?
immediacy - ANSWER Which of the following is the primary difference of a sales
promotion to an advertising campaign?
Samples - ANSWER Which of the following is often delivered by direct mail or in
newspapers or magazines?
direct marketing - ANSWER Communication sent to a consumer designed specifically to
get an order or inspire the consumer to visit a store is a form of _____.
M-commerce - ANSWER What type of direct marketing involves promotional activities
via mobile devices?
Managing Customer Relationships - ANSWER Which of the following is NOT one of the
major components of the personal selling process?
Sales presentation - ANSWER In what stage in the creative selling process does a
salesperson directly present to the customer?
What are the steps that would be done to turn a crisis into a public relations campaign -
ANSWER Which of the following is least likely to be included in a crisis management
plan?
,media relations - ANSWER What function of public relations seeks to ensure an
organization has the best online presence for good news?
sales presentation - ANSWER Once prospective customers are identified and qualified,
contacted, and a meeting is arranged, the salesperson for Principal Financial Group
may present the value of the product offering and how it is superior to any competitive
offerings. Which of the following terms describes this step in the creative selling
process?
The message can be adapted on the spot based on response. - ANSWER What is the
greatest power of Principal Financial Group's use of personal selling?
new-business salesperson - ANSWER The person (or persons) at Principal Financial
Group who is responsible for finding new customers and calling on them is what kind of
salesperson?
personal selling - ANSWER The Field Sales Force at Principal Financial Group is
primarily responsible for which of promotion mix elements?
prospecting - ANSWER If new-business salespeople at Principal Financial Group identify
and develop a list of sales leads, which step of the creative selling process would this
represent?
M-commerce - ANSWER Which of the following is a form of direct marketing that
involves promotional and other e-commerce activities transmitted via mobile phones
and other mobile devices, such as smartphones and personal digital assistants (PDAs)?
product review sites - ANSWER TripAdvisor, Yelp, and Angie's List are examples of
________ because they allow people to post stories about their experiences with
products and services.
order taker- ANSWER Which of the following is a salesperson whose primary function is
, to facilitate transactions that the customer initiates?
groundswell- ANSWER Which of the following refers to a social trend in which people
use technology to get information they need from each other, rather than from
traditional institutions like corporations?
public relations press release - ANSWER A _____ is a report of some event or activity
that an organization writes and sends to the media in the hope that it will be published
for free.
Direct-response TV - ANSWER Which of the following uses advertising on TV that seeks
a direct response, including short commercials of fewer than 2 minutes, 30 minutes, or
longer infomercials and home shopping networks?
guerrilla marketing - ANSWER Which of the following is the term for the marketing
activity where a firm "ambushes" consumers with promotional content in places they
are not expecting to encounter this kind of activity?
Missionary salesperson - ANSWER Which of the following describes a salesperson who
promotes the firm and attempts to stimulate demand for a product but does not actually
make the sale?
follow-up - ANSWER Which of the following refers to activities after the sale that
provides important services to customers?
merchandise allowances - ANSWER Which of the following encourages a retailer to
provide in-store support of a product, such as a large display of a particular brand?
Technical specialist - ANSWER Which of the following is a sales support person with a
high level of specific product expertise who assists in demonstrations?
sales promotion - ANSWER Which of the following is a program designed to build
interest in a product during a specified period of time?
