MARKETING
INTRODUCTION
● Marketing deals with the transfer of goods and looking after the related activities
.
● Marketing is the process of getting people interested in your company product
and services.
● This happens through market research analysis and understanding your ideal
customers.
● Marketing is a social process by which individuals and groups obtain what they
need and want through creating, offering and freely exchanging products and
services of the values with others.
DEFINITION
● Identifying and satisfying human needs and wants profitably. ( Philip
kotler)
● Marketing is an organization function and set of process for creating,
communicating and delivering value to customers in ways that benefits
the organization and its stakeholders.( American Marketing Association)
Marketing management - Art and science of choosing target market and getting
keeping growing customers through creating, delivering and communicating superior
customer value.
INTRODUCTION
● Marketing deals with the transfer of goods and looking after the related activities
.
● Marketing is the process of getting people interested in your company product
and services.
● This happens through market research analysis and understanding your ideal
customers.
● Marketing is a social process by which individuals and groups obtain what they
need and want through creating, offering and freely exchanging products and
services of the values with others.
DEFINITION
● Identifying and satisfying human needs and wants profitably. ( Philip
kotler)
● Marketing is an organization function and set of process for creating,
communicating and delivering value to customers in ways that benefits
the organization and its stakeholders.( American Marketing Association)
Marketing management - Art and science of choosing target market and getting
keeping growing customers through creating, delivering and communicating superior
customer value.
