Ina pie chart, the largest slice should begin at noon and go
counterclockwise, and the second-largest slice should begin at noon and
go clockwise. - ANSWER False
Walter, the senior sales analyst at Polka People Apparel, wants to
compare the sales volume of the company's Manhattan, Sacramento,
and Las Vegas Branches. This comparison will best be illustrated
through a - ANSWER Bar chart
Which of the following makes a chart ineffective? - ANSWER keeping
the chart title nondescriptive
Which of the following is a deceptive research practice? - ANSWER
cherry-picking data and adjusting information in your favor
The bar chart, due to its limited forms, is less versatile than the pie chart
or the line chart. - ANSWER False
Carl heads the in-house market research department at Cook Champion
Foods. He is planning a study of the relationship between television
commercials for a product and children's desire to buy the product after
viewing the commercials. Which of the following is the best way for Carl
to define his research problem? - ANSWER determine how television
commercials affect children's desires
Luxuria Island Resort has hired Sharon to conduct business research for
the company. Sharon's research findings suggest that, of the four, five-
star resorts in the area, respondents rank Luxuria Island Resort last.
How should Sharon present her findings to the company's board? -
ANSWER Disclose the data fully to foster transparency in the
organization
For most business research, the information you can access through
______ is generally the most reliable. - ANSWER business databases
, Daniel, the owner of D's Inn, wants to graphically represent a
comparison of his restaurant's market share with those of the top
competitors in the same city. His research findings suggest that D's Inn
has the largest market share. In order to present this data most
effectively, Daniel should - ANSWER highlight the focal point using color
or labels.
Who is the primary audience for most business reports? - ANSWER
decision makers within the company
Which of the following statements about primary research is true? -
ANSWER Primary research provides feedback directly related to an
organization and its needs.
Which of the following statements about charts is true? - ANSWER
Compared to charts, tables are better for - ANSWER providing
comprehensiveness and precision.
Which of the following statements about online research is true? -
ANSWER Industry sites list a variety of sources that may be more
current than the information in business databases.
A drawback of online databases is that they - ANSWER take time to
navigate
When considering possible sources of research to use, Kari rejects one
company database because it was compiled by a summer intern who
had little experience or education related to the business problem Kari
hopes to address. Which aspect of data quality did Kari use to make this
judgment? - ANSWER expertise
How can you make sure that your business report meets the needs of
the target audience? - ANSWER Consider updating them about
progress and involving them in the process.
counterclockwise, and the second-largest slice should begin at noon and
go clockwise. - ANSWER False
Walter, the senior sales analyst at Polka People Apparel, wants to
compare the sales volume of the company's Manhattan, Sacramento,
and Las Vegas Branches. This comparison will best be illustrated
through a - ANSWER Bar chart
Which of the following makes a chart ineffective? - ANSWER keeping
the chart title nondescriptive
Which of the following is a deceptive research practice? - ANSWER
cherry-picking data and adjusting information in your favor
The bar chart, due to its limited forms, is less versatile than the pie chart
or the line chart. - ANSWER False
Carl heads the in-house market research department at Cook Champion
Foods. He is planning a study of the relationship between television
commercials for a product and children's desire to buy the product after
viewing the commercials. Which of the following is the best way for Carl
to define his research problem? - ANSWER determine how television
commercials affect children's desires
Luxuria Island Resort has hired Sharon to conduct business research for
the company. Sharon's research findings suggest that, of the four, five-
star resorts in the area, respondents rank Luxuria Island Resort last.
How should Sharon present her findings to the company's board? -
ANSWER Disclose the data fully to foster transparency in the
organization
For most business research, the information you can access through
______ is generally the most reliable. - ANSWER business databases
, Daniel, the owner of D's Inn, wants to graphically represent a
comparison of his restaurant's market share with those of the top
competitors in the same city. His research findings suggest that D's Inn
has the largest market share. In order to present this data most
effectively, Daniel should - ANSWER highlight the focal point using color
or labels.
Who is the primary audience for most business reports? - ANSWER
decision makers within the company
Which of the following statements about primary research is true? -
ANSWER Primary research provides feedback directly related to an
organization and its needs.
Which of the following statements about charts is true? - ANSWER
Compared to charts, tables are better for - ANSWER providing
comprehensiveness and precision.
Which of the following statements about online research is true? -
ANSWER Industry sites list a variety of sources that may be more
current than the information in business databases.
A drawback of online databases is that they - ANSWER take time to
navigate
When considering possible sources of research to use, Kari rejects one
company database because it was compiled by a summer intern who
had little experience or education related to the business problem Kari
hopes to address. Which aspect of data quality did Kari use to make this
judgment? - ANSWER expertise
How can you make sure that your business report meets the needs of
the target audience? - ANSWER Consider updating them about
progress and involving them in the process.
