Concept of a business plan
The front cover
• A business plan tests business idea before
• Includes the name, logo, slogan and type of investment.
business. • Used to convince stakeholders that the business
• Entrepreneur details (name, address, contact will succeed.
details). • Importance of the businessp plan:
• Presentation date. - Encourages the entrepreneur to put their
thoughts on paper.
T2: - Plan of action – provides a checklist used to
Entrepreneurship: map out the direction of the business.
Table of contents - Helps the entrepreneur obtain finance.
The business plan - Basis for future improvement.
• Identifies the business plan points. (A)
• Headings are numbered and page numbers
indicate the pages on which the headings
are found.
Components of a business plan
Description of product or services • Identify and define business goals.
offered by the business • Operation and management structure.
• Calculation of expected sales and costs.
• Describe the product/service. • SWOT analysis.
• Explain the use of the product or the type of service. • Outline of management, marketing, production/operations
• Include a picture for illustration. and finances strategies.
• Explanation of required funding amount and type.
• Serves as a checklist for identifying and correcting issues.
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