APR 430 Midterm Exam Study Guide Solutions

APR 430 Midterm Exam Study Guide Solutions Traffic Sources - Ans:-Direct, Referral, Organic Direct Traffic - Ans:-a user types the url directly into the browser Referral Traffic - Ans:-a user clicks on a link to a website from another website Search Traffic - Ans:-a user clicks on a link to a website from a SERP Landing Page Types - Ans:-single product, Single Product landing page - Ans:-for an ad for a specific product, the landing page for that ad should be dedicated to that product Multi-product landing page - Ans:-for an ad for a specific category (wallets, shoes, etc) Lead Generation Landing page - Ans:-a landing page that encourages customers to call the company or fill out a form ©GRACEAMELIA 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 2/8 Subscription landing page - Ans:-a popup asking users to subscribe after they navigate to a piece of content on a website Page Elements - Ans:-- navigation - trust symbols - color scheme - buttons - images - video - forms - phone numbers Conversion rate - Ans:-CR = total views/ # of actions (lead gen, download/share, etc) How do successful websites increase conversion - Ans:--generate traffic to drive awareness - drive conversions by facilitating visitors' internet and desire so they take a specific action - max. revenue per conversion by increasing the monetary value of a customer's action principles of good web design - Ans:-- Design for Usability ©GRACEAMELIA 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 3/8 - follow website conventions - create effective visual hierarchies - break pages up into clearly defined areas - make it obvious what's clickable - eliminate distractions - format content to support scanning conversion-centered designs - Ans:-- attention - context - clarity - congruence - credibility - continuity Three questions framework - Ans:-1. What are you offering?