COMM 470 Final Exam Questions with Correct Answers

COMM 470 Final Exam Questions with Correct Answers When managers interact with corporate owners they function in a negotiator role. - Ans:-false Please list and order Mallow's hierarchy of needs in order. 1 should represent the most basic needs and 5 will represent the most advanced or highest needs. - Ans:-1 - physiological- food, water, shelter 2 - Safety and security 3 - Love and belonging 4 - Esteem 5 - Self-actualization Management is a process by which individuals work with and through other people to accomplish organizational objectives. - Ans:-true In chapter 1, four important aspects of management are identified. Which aspect is not identified - Ans:-management partnerships Which of the following is NOT the activity related to telecommunication? - Ans:-mail service ©GRACEAMELIA 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 2/16 Leadership and management theories only apply to commercial businesses that sell tangible goods. - Ans:-false The Hawthorne Studies, Maslow's Hierarchy of Needs, and Herzberg's Hygiene Theory are all considered part of the classic school of management. - Ans:-false According to Herzberg's Hygiene and Motivator Factors, the environmental factors such as policies and administration, the supervision, and working conditions are all considered Hygiene factors - Ans:- true Which of the following does not belong to the classical school of management? - Ans:-Theory X and Theory Y Theory X typically takes an optimist view of employees who exercise self-control and self-direction. - Ans:-false Electronic and digital media managers need to understand the technical aspects of their operations and be able to provide hands-on training since most employees usually have greater respect for managers with technical expertise - Ans:-true Media (or technological) convergence is thought of as the integration of video, audio, Internet, and computing systems. - Ans:-true Theory Z was developed by - Ans:-McGregor ©GRACEAMELIA 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 3/16 Which skill is identified by managers as the single most important skill in the process of management? - Ans:-human In chapter 1, it is suggested that managers need several skills in varying degrees. Which of the following is not one of the skills? - Ans:-ethics Electronic and digital media companies engage in several separate but interrelated activities. Which of the following activity is concerned with technological innovations? - Ans:-development Managers play a variety of roles. Which of the following is NOT a ole typically played by media managers? - Ans:-production role Which of the following theoretical approaches focused on results from a work productivity experiment? - Ans:-Hawthorne Studies Which of the following is not an entrepreneurial skill - Ans:-Ruthless Which level of management typically centers on supervising others and monitoring individuals? - Ans:-lower level managers A firm's ability to convert assets into cash is its - Ans:-liquidity Which of the following is a common means of recruitment? - Ans:-internal recruitment social media ©GRACEAMELIA 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 4/16 career and job fairs advertising (all of the above) Average quarter-hour (AQH) persons estimates the number of people listening to a radio staion for at least ____ minute in any given quarter hour - Ans:-5 A device designed by Nielson that individuals carry with them that collects media exposure outside of the home. - Ans:-Portable People Meter This research presents quantitative information on the media habits of audiences - Ans:- demographic Psycho-graphic research involves a range of ________ approaches. - Ans:-qualitative Audience data is used only to identify the strengths of content. - Ans:-false Broadcast stations which do not comply with the FCC's EEO/AA requirements are subject to - Ans:- fines sanctions short-term license renewal license revocation ©GRACEAMELIA 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 5/16 (all of the above) There are roughly 400,000 people living in the Green Bay/Appleton DMA. On a blistery Tuesday morning, it is estimated that 150,000 people are listening to the radio (PUR). There are currently 9,000 people tuned into WTAQ News Talk (97.5FM). What is the share ( as a percent)? - Ans:-6.3% This research considers neighborhood demographic and psycho-graphic characteristics by zip code. - Ans:-geodemographic This law prohibits discrimination based on race, color, gender, or national origin with respect to employment. - Ans:-Equal Employment Act Managers can be held responsible for acts of sexual harassment committed by employees even in the presence of a written policy prohibiting such conduct. - Ans:-True Social media analytics was a seamless transition from radio and television and all of the same methods are used. - Ans:-false This law requires federal minimum wage payments to employees an