FIRST PUBLISH OCTOBER 2024
SMAD 470 FINAL EXAM STUDY
GUIDE SOLUTIONS
Automation - Ans:✔✔-Algorithms created for you. Automatically generated content created for you
based on your likes, searches, etc
Rhizome - Ans:✔✔-structure of digital media with all of its interconnected nodes and links
Simulation - Ans:✔✔-Characteristic of digital media can be applied to explain the metaverse. In the
contemporary music industry, songs are often recorded one instrument at a time, often in different
studios and over a long period of time.
Technological determinism - Ans:✔✔-technology are the single most important course that is driving
human history or the development of human society and culture (technology shapes the culture, one
way road)
Technocultural Approach - Ans:✔✔-Culture is changing/ influencing technology
Remediation - Ans:✔✔-Old media is being reshaped by new media (netflix)
Older forms of mass media such as television, film, radio, newspapers, magazines are filtered through
digitized spaces.
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FIRST PUBLISH OCTOBER 2024
Taking one media form and transmitting/transforming it through another. (Ex; old media television
programs digitized and broadcast onto a tablet or smartphone.
What does McLuhan mean by "We shape our tools, and afterward our tools shape us"? - Ans:✔✔--
"Medium is the message"
- The medium itself is changing how we communicate
- Medium is the most important thing
- Technological determinism view
- "Technologies have unforeseen consequences"
What are the concerns of the current state of the public sphere? - Ans:✔✔-- The political fragmentation
of the public,
- The quality of the information environment,
- The quality of online political discourse,
- The legitimacy of information sources and its privatized nature
For Jurgen Harmermas, what are the rules of a successful public sphere? - Ans:✔✔-A focus on rational
and critical debate and the avoidance of emotion or emotive language in such debate
A focus on the content of statements, not the position or standing of the speaker
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