LVMH - Answer Louis Vuitton Moet Hennessey is the
world's largest fashion and luxury goods group, with 50
brands and companies.
To achieve success, two persons must have a strong
friendship.
Designer - ANSWER respects the brand
Brand: ANSWER Trusts the designer
Directly owned retailers have control over pricing, client
relationships, and brand image.
Profits - Vuitton: 80, Gucci: 50, Armani: 40.
Limit Licensing – ANSWER offers rights to name production
for a charge and 3-8% of gross sales.
Popularity leads to brand dilution.
Control distribution - ANSWER: Piracy and parallel imports.
world's largest fashion and luxury goods group, with 50
brands and companies.
To achieve success, two persons must have a strong
friendship.
Designer - ANSWER respects the brand
Brand: ANSWER Trusts the designer
Directly owned retailers have control over pricing, client
relationships, and brand image.
Profits - Vuitton: 80, Gucci: 50, Armani: 40.
Limit Licensing – ANSWER offers rights to name production
for a charge and 3-8% of gross sales.
Popularity leads to brand dilution.
Control distribution - ANSWER: Piracy and parallel imports.
