MNM3709 STRATEGIC MARKETING EXAM
WITH CORRECT ACTUAL QUESTIONS AND
CORRECTLY WELL DEFINED ANSWERS
LATEST 2024 – 2025 ALREADY GRADED A+
Elements of customer knowledge management - ANSWERS-customer value,
perceived costs, customer needs and segmentation research
1. customer value - ANSWERS-Value is created when customer receives more
than the advertised price.
Perceived benefits include:
functional,emotional, image, social, service, experiential.
2. perceived costs - ANSWERS-money, time and energy, psychic expenditure
Strategic business unit (SBU) - ANSWERS-SBU's are distinct business units set up
to handle specific product lines
,Environmental variables - ANSWERS-Demographic
International
Technological
Legal/government
Social and cultural
Economic
Different strategy levels in an organisation - ANSWERS-Corporate level ,Business
level functional level.
Corporate strategy - ANSWERS-Overall purpose and scope of the org, how value
can be added.
Business strategy - ANSWERS-How do we compete in this market relating to each
business unit and product line.
Functional strategy - ANSWERS-Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Demographic environmental variables - ANSWERS-Age,race,sex,economic status,
level of education, income level and unemployment.
, International environmental variables - ANSWERS-Political disposition in
countries, change in leadership or culture can increase/decrease economic
participation of the rest of the world.
Technical environmental variables - ANSWERS-Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - ANSWERS-Replacing the traditional resume' with an
in-depth personal brand.
Economic variables - ANSWERS-Inflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables - ANSWERS-Employment laws,international trade
regulations and restrictions and any other laws and regulations in a country.
Growth share matrix - ANSWERS-a chart used to describe SBU's based on their
market growth and market share rates.
WITH CORRECT ACTUAL QUESTIONS AND
CORRECTLY WELL DEFINED ANSWERS
LATEST 2024 – 2025 ALREADY GRADED A+
Elements of customer knowledge management - ANSWERS-customer value,
perceived costs, customer needs and segmentation research
1. customer value - ANSWERS-Value is created when customer receives more
than the advertised price.
Perceived benefits include:
functional,emotional, image, social, service, experiential.
2. perceived costs - ANSWERS-money, time and energy, psychic expenditure
Strategic business unit (SBU) - ANSWERS-SBU's are distinct business units set up
to handle specific product lines
,Environmental variables - ANSWERS-Demographic
International
Technological
Legal/government
Social and cultural
Economic
Different strategy levels in an organisation - ANSWERS-Corporate level ,Business
level functional level.
Corporate strategy - ANSWERS-Overall purpose and scope of the org, how value
can be added.
Business strategy - ANSWERS-How do we compete in this market relating to each
business unit and product line.
Functional strategy - ANSWERS-Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Demographic environmental variables - ANSWERS-Age,race,sex,economic status,
level of education, income level and unemployment.
, International environmental variables - ANSWERS-Political disposition in
countries, change in leadership or culture can increase/decrease economic
participation of the rest of the world.
Technical environmental variables - ANSWERS-Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - ANSWERS-Replacing the traditional resume' with an
in-depth personal brand.
Economic variables - ANSWERS-Inflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables - ANSWERS-Employment laws,international trade
regulations and restrictions and any other laws and regulations in a country.
Growth share matrix - ANSWERS-a chart used to describe SBU's based on their
market growth and market share rates.
