MERGED QUESTION PAPER> MARK SCHEME> 100% GUARANTEE
Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signatu re
I declare this is my own work.
AS
BUSINESS
Paper 2 Business 2
Friday 24 May 2024 Afternoon Time allowed: 1 hour 30 minutes
Materials
For this paper you must have: For Examiner’s Use
• the Insert (enclosed) Question Mark
• a calculator.
1
Instructions 2
• Use black ink or black ball-point pen. 3
• Fill in the boxes at the top of this page. 4
• Answer all questions.
5
• You must answer the questions in the spaces provided. Do not write
outside the box around each page or on blank pages. 6
• If you need extra space for your answer(s), use the lined pages at the end of 7
this book. Write the question number against your answer(s). 8
• Do all rough work in this answer book. Cross through any work you do
not want to be marked. TOTAL
Information
• The maximum mark for this paper is 80.
• The marks for questions are shown in brackets.
*JUN247131201*
IB/G/Jun24/G4001/E6 7131/2
, 2
Do not write
outside the
Answer all questions. box
Read the source in the Insert.
0 1 In 2023, PE Ltd had 120 employees.
The number of products it produced increased by 10% from 2022 to 2023.
Using Figure 1, calculate PE Ltd’s annual labour productivity in 2023.
[3 marks]
3
0 2 Using Figure 2, calculate the monthly margin of safety for PE Ltd in 2023.
[3 marks]
3
*02*
IB/G/G4001/7131/2
, 3
Do not write
outside the
0 3 PE Ltd is considering targeting individual customers directly in addition to selling to box
businesses.
Explain one impact this change could have on its promotional mix.
[4 marks]
Extra space
4
Turn over for the next question
Turn over ►
*03*
IB/G/G4001/7131/2
, 4
Do not write
outside the
0 4 PE Ltd is deciding whether to enter a new market by targeting individual households box
directly.
Analyse how PE Ltd might benefit from using a decision tree when making this decision.
[9 marks]
Extra space
9
*04*
IB/G/G4001/7131/2
Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signatu re
I declare this is my own work.
AS
BUSINESS
Paper 2 Business 2
Friday 24 May 2024 Afternoon Time allowed: 1 hour 30 minutes
Materials
For this paper you must have: For Examiner’s Use
• the Insert (enclosed) Question Mark
• a calculator.
1
Instructions 2
• Use black ink or black ball-point pen. 3
• Fill in the boxes at the top of this page. 4
• Answer all questions.
5
• You must answer the questions in the spaces provided. Do not write
outside the box around each page or on blank pages. 6
• If you need extra space for your answer(s), use the lined pages at the end of 7
this book. Write the question number against your answer(s). 8
• Do all rough work in this answer book. Cross through any work you do
not want to be marked. TOTAL
Information
• The maximum mark for this paper is 80.
• The marks for questions are shown in brackets.
*JUN247131201*
IB/G/Jun24/G4001/E6 7131/2
, 2
Do not write
outside the
Answer all questions. box
Read the source in the Insert.
0 1 In 2023, PE Ltd had 120 employees.
The number of products it produced increased by 10% from 2022 to 2023.
Using Figure 1, calculate PE Ltd’s annual labour productivity in 2023.
[3 marks]
3
0 2 Using Figure 2, calculate the monthly margin of safety for PE Ltd in 2023.
[3 marks]
3
*02*
IB/G/G4001/7131/2
, 3
Do not write
outside the
0 3 PE Ltd is considering targeting individual customers directly in addition to selling to box
businesses.
Explain one impact this change could have on its promotional mix.
[4 marks]
Extra space
4
Turn over for the next question
Turn over ►
*03*
IB/G/G4001/7131/2
, 4
Do not write
outside the
0 4 PE Ltd is deciding whether to enter a new market by targeting individual households box
directly.
Analyse how PE Ltd might benefit from using a decision tree when making this decision.
[9 marks]
Extra space
9
*04*
IB/G/G4001/7131/2
