MNM3709 STRATEGIC MARKETING EXAM LATEST
2024 ACTUAL QUESTIONS AND CORRECT VERIFIED
ANSWERS|ALREADY GRADED A+|GUARANTEED TO
PASS CONCEPTS
International environmental variables - ✔✔ANSWER✔✔Political disposition in
countries, change in leadership or culture can increase/decrease economic
participation of the rest of the world.
Technical environmental variables - ✔✔ANSWER✔✔Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - ✔✔ANSWER✔✔Replacing the traditional
resume' with an in-depth personal brand.
Economic variables - ✔✔ANSWER✔✔Inflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables - ✔✔ANSWER✔✔Employment
laws,international trade regulations and restrictions and any other laws and
regulations in a country.
,Growth share matrix - ✔✔ANSWER✔✔a chart used to describe SBU's based on
their market growth and market share rates.
Dog - ✔✔ANSWER✔✔SBU's with Low market growth, low market share
Cash cow - ✔✔ANSWER✔✔SBU's with Low market growth,
High market share
Problem child - ✔✔ANSWER✔✔SBU's with High market growth, low market
share
Star - ✔✔ANSWER✔✔SBU's with High market growth, high market share
Key barriers to entry - ✔✔ANSWER✔✔Economies of scale.
Government policies.
Strong brand identity.
high switching costs
limited access to distribution channels.
Product differentiation.
likelihood of retaliation from existing industry players.
Porters model - ✔✔ANSWER✔✔Shows competitive structure of an industry.
Market attractiveness variables - ✔✔ANSWER✔✔Competitors, Organizational
resources, Segment size,growth rate,profitability,accessibility and
differentiation.
,RWCSA model - ✔✔ANSWER✔✔Representative weighted competitive strength
assessment model.
Porters variables for categorizing products - ✔✔ANSWER✔✔Competitive
scope and competitive advantage
5 forces of Porters model - ✔✔ANSWER✔✔The threat of new entrants.
The bargaining power of suppliers.
The bargaining power of buyers.
Threats of substitutes.
Industry competitors.
Mitzberg's 5 P's model - ✔✔ANSWER✔✔Looks down and meeting customer
needs
A portfolio analysis - ✔✔ANSWER✔✔a systematic way to analyze the products
and services that make up an organizations business portfolio.
Different strategy levels in an organisation - ✔✔ANSWER✔✔Corporate level
,Business level functional level.
Corporate strategy - ✔✔ANSWER✔✔Overall purpose and scope of the org,
how value can be added.
Business strategy - ✔✔ANSWER✔✔How do we compete in this market
relating to each business unit and product line.
, Functional strategy - ✔✔ANSWER✔✔Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Strategic business unit (SBU) - ✔✔ANSWER✔✔SBU's are distinct business
units set up to handle specific product lines
Environmental variables - ✔✔ANSWER✔✔Demographic
International
Technological
Legal/government
Social and cultural
Economic
Demographic environmental variables -
✔✔ANSWER✔✔Age,race,sex,economic status, level of education, income
level and unemployment.
portfolio analysis methods - ✔✔ANSWER✔✔Growth share matrix - shows
growth of sbu's in market.
(Star, problem child, cow, dog)
Market attractiveness - enterprise strength model.
- weighs market attractiveness variables with enterprise strength variables.
Risk matrix.
Porters 5 forces model.
2024 ACTUAL QUESTIONS AND CORRECT VERIFIED
ANSWERS|ALREADY GRADED A+|GUARANTEED TO
PASS CONCEPTS
International environmental variables - ✔✔ANSWER✔✔Political disposition in
countries, change in leadership or culture can increase/decrease economic
participation of the rest of the world.
Technical environmental variables - ✔✔ANSWER✔✔Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - ✔✔ANSWER✔✔Replacing the traditional
resume' with an in-depth personal brand.
Economic variables - ✔✔ANSWER✔✔Inflation.
People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables - ✔✔ANSWER✔✔Employment
laws,international trade regulations and restrictions and any other laws and
regulations in a country.
,Growth share matrix - ✔✔ANSWER✔✔a chart used to describe SBU's based on
their market growth and market share rates.
Dog - ✔✔ANSWER✔✔SBU's with Low market growth, low market share
Cash cow - ✔✔ANSWER✔✔SBU's with Low market growth,
High market share
Problem child - ✔✔ANSWER✔✔SBU's with High market growth, low market
share
Star - ✔✔ANSWER✔✔SBU's with High market growth, high market share
Key barriers to entry - ✔✔ANSWER✔✔Economies of scale.
Government policies.
Strong brand identity.
high switching costs
limited access to distribution channels.
Product differentiation.
likelihood of retaliation from existing industry players.
Porters model - ✔✔ANSWER✔✔Shows competitive structure of an industry.
Market attractiveness variables - ✔✔ANSWER✔✔Competitors, Organizational
resources, Segment size,growth rate,profitability,accessibility and
differentiation.
,RWCSA model - ✔✔ANSWER✔✔Representative weighted competitive strength
assessment model.
Porters variables for categorizing products - ✔✔ANSWER✔✔Competitive
scope and competitive advantage
5 forces of Porters model - ✔✔ANSWER✔✔The threat of new entrants.
The bargaining power of suppliers.
The bargaining power of buyers.
Threats of substitutes.
Industry competitors.
Mitzberg's 5 P's model - ✔✔ANSWER✔✔Looks down and meeting customer
needs
A portfolio analysis - ✔✔ANSWER✔✔a systematic way to analyze the products
and services that make up an organizations business portfolio.
Different strategy levels in an organisation - ✔✔ANSWER✔✔Corporate level
,Business level functional level.
Corporate strategy - ✔✔ANSWER✔✔Overall purpose and scope of the org,
how value can be added.
Business strategy - ✔✔ANSWER✔✔How do we compete in this market
relating to each business unit and product line.
, Functional strategy - ✔✔ANSWER✔✔Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Strategic business unit (SBU) - ✔✔ANSWER✔✔SBU's are distinct business
units set up to handle specific product lines
Environmental variables - ✔✔ANSWER✔✔Demographic
International
Technological
Legal/government
Social and cultural
Economic
Demographic environmental variables -
✔✔ANSWER✔✔Age,race,sex,economic status, level of education, income
level and unemployment.
portfolio analysis methods - ✔✔ANSWER✔✔Growth share matrix - shows
growth of sbu's in market.
(Star, problem child, cow, dog)
Market attractiveness - enterprise strength model.
- weighs market attractiveness variables with enterprise strength variables.
Risk matrix.
Porters 5 forces model.
