,Business Analytics
Descriptive Predictive Prescriptive
Jeffrey D. Camm James J. Cochran
Wake Forest University University of Alabama
Michael J. Fry Jeffrey W. Ohlmann
University of Cincinnati University of Iowa
Australia ● Brazil ● Mexico ● Singapore ● United Kingdom ● United States
Copyright 2021 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
, This is an electronic version of the print textbook. Due to electronic rights restrictions,
some third party content may be suppressed. Editorial review has deemed that any suppressed
content does not materially affect the overall learning experience. The publisher reserves the right
to remove content from this title at any time if subsequent rights restrictions require it. For
valuable information on pricing, previous editions, changes to current editions, and alternate
formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for
materials in your areas of interest.
Important Notice: Media content referenced within the product description or the product
text may not be available in the eBook version.
Copyright 2021 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
, Business Analytics, Fourth Edition © 2021, 2019 Cengage Learning, Inc.
Jeffrey D. Camm, James J. Cochran, WCN: 02-300
Michael J. Fry, Jeffrey W. Ohlmann
Unless otherwise noted, all content is © Cengage.
Senior Vice President, Higher Education & Skills
ALL RIGHTS RESERVED. No part of this work covered by the copyright herein
Product: Erin Joyner
may be reproduced or distributed in any form or by any means, except as
Product Director: Jason Fremder permitted by U.S. copyright law, without the prior written permission of the
copyright owner.
Senior Product Manager: Aaron Arnsparger
Senior Content Manager: Conor Allen
For product information and technology assistance, contact us at
Product Assistant: Maggie Russo Cengage Customer & Sales Support, 1-800-354-9706
or support.cengage.com.
Marketing Manager: Chris Walz
Senior Learning Designer: Brandon Foltz
For permission to use material from this text or product,
Digital Delivery Lead: Mark Hopkinson submit all requests online at
www.cengage.com/permissions.
Intellectual Property Analyst: Ashley Maynard
Intellectual Property Project Manager: Kelli Besse
Library of Congress Control Number: 2019921119
Production Service: MPS Limited
ISBN: 978-0-357-13178-7
Senior Project Manager, MPS Limited:
Santosh Pandey Loose-leaf Edition:
Art Director: Chris Doughman ISBN: 978-0-357-13179-4
Text Designer: Beckmeyer Design Cengage
200 Pier 4 Boulevard
Cover Designer: Beckmeyer Design
Boston, MA 02210
Cover Image: iStockPhoto.com/tawanlubfah USA
Cengage is a leading provider of customized learning solutions
with employees residing in nearly 40 different countries and sales in more
than 125 countries around the world. Find your local representative at
www.cengage.com.
Cengage products are represented in Canada by Nelson Education, Ltd.
To learn more about Cengage platforms and services, register or access
your online learning solution, or purchase materials for your course,
visit www.cengage.com.
Printed in the United States of America
Print Number: 01 Print Year: 2020
Copyright 2021 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Descriptive Predictive Prescriptive
Jeffrey D. Camm James J. Cochran
Wake Forest University University of Alabama
Michael J. Fry Jeffrey W. Ohlmann
University of Cincinnati University of Iowa
Australia ● Brazil ● Mexico ● Singapore ● United Kingdom ● United States
Copyright 2021 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
, This is an electronic version of the print textbook. Due to electronic rights restrictions,
some third party content may be suppressed. Editorial review has deemed that any suppressed
content does not materially affect the overall learning experience. The publisher reserves the right
to remove content from this title at any time if subsequent rights restrictions require it. For
valuable information on pricing, previous editions, changes to current editions, and alternate
formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for
materials in your areas of interest.
Important Notice: Media content referenced within the product description or the product
text may not be available in the eBook version.
Copyright 2021 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
, Business Analytics, Fourth Edition © 2021, 2019 Cengage Learning, Inc.
Jeffrey D. Camm, James J. Cochran, WCN: 02-300
Michael J. Fry, Jeffrey W. Ohlmann
Unless otherwise noted, all content is © Cengage.
Senior Vice President, Higher Education & Skills
ALL RIGHTS RESERVED. No part of this work covered by the copyright herein
Product: Erin Joyner
may be reproduced or distributed in any form or by any means, except as
Product Director: Jason Fremder permitted by U.S. copyright law, without the prior written permission of the
copyright owner.
Senior Product Manager: Aaron Arnsparger
Senior Content Manager: Conor Allen
For product information and technology assistance, contact us at
Product Assistant: Maggie Russo Cengage Customer & Sales Support, 1-800-354-9706
or support.cengage.com.
Marketing Manager: Chris Walz
Senior Learning Designer: Brandon Foltz
For permission to use material from this text or product,
Digital Delivery Lead: Mark Hopkinson submit all requests online at
www.cengage.com/permissions.
Intellectual Property Analyst: Ashley Maynard
Intellectual Property Project Manager: Kelli Besse
Library of Congress Control Number: 2019921119
Production Service: MPS Limited
ISBN: 978-0-357-13178-7
Senior Project Manager, MPS Limited:
Santosh Pandey Loose-leaf Edition:
Art Director: Chris Doughman ISBN: 978-0-357-13179-4
Text Designer: Beckmeyer Design Cengage
200 Pier 4 Boulevard
Cover Designer: Beckmeyer Design
Boston, MA 02210
Cover Image: iStockPhoto.com/tawanlubfah USA
Cengage is a leading provider of customized learning solutions
with employees residing in nearly 40 different countries and sales in more
than 125 countries around the world. Find your local representative at
www.cengage.com.
Cengage products are represented in Canada by Nelson Education, Ltd.
To learn more about Cengage platforms and services, register or access
your online learning solution, or purchase materials for your course,
visit www.cengage.com.
Printed in the United States of America
Print Number: 01 Print Year: 2020
Copyright 2021 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
