HUBSPOT SOCIAL MEDIA CERTIFICATION EXAM 2024
NEWEST ACTUAL EXAM COMPLETE 150 QUESTIONS
WITH DETAILED VERIFIED ANSWERS (100% CORRECT
ANSWERS) /ALREADY GRADED A+
True or false? The best way to choose the right social media tool is to think about
your business goals, then narrow down your choices based on that goal criteria. -
ANSWER: True
True or False? You should revisit your KPIs every 18 months. - ANSWER: False
Why do you need to develop a business case for a new social monitoring
technology? - ANSWER: To clearly outline the expected value gained from a software
investment and set the expectation with your manager of how you'll realize the
value
True or false? Content is only used during the attract and delight stages of the
inbound methodology. - ANSWER: False
Fill in the blank: Instagram stories are a great way to _____________. - ANSWER:
Drive traffic and engagement
True or false? Jumping onto an unrelated hashtag to promote your material is
spammy. - ANSWER: True
Which type of influencer might be primarily behind the scenes in your marketing
campaign? - ANSWER: Content creators
True or false? "Earned" media is exposure your brand has paid for, e.g., advertising
or promotions. - ANSWER: False
When should a salesperson put forth the sales pitch in social media? - ANSWER:
After sufficient rapport has been built and the customer is looking for what you have
to sell
What did fashion brand Burberry do to revolutionize how marketers use social
media? - ANSWER: invited their fans to share photos in their trench coat
True or false? It's necessary to conduct a social media audit every 2-3 years. -
ANSWER: False
What is a social media audit? - ANSWER: A hard look at the data from all your social
accounts and the social conversations about your brand and your competitors
, True or false? It's always better to target your ads towards as broad a group of
people as possible - ANSWER: False
An ad for your upcoming webinar on network security should lead people directly to
___________. - ANSWER: A landing page where they can quickly sign up for a
webinar
The number of leads you generate that actually become paying customers is known
as your ________. - ANSWER: average lead to customer rate
True or false? When measuring your social media ROI, you calculate the
effectiveness of an action by dividing the net income by the cost of this action and
multiplying it by 100. - ANSWER: True
Why do you need to use leading indicators of revenue success when calculating ROI
on your social media strategy? - ANSWER: It can be months before you've closed
new customers from a social media campaign
A(n) ________ outlines guideline and best practices for employees to follow on
social media. - ANSWER: Social media policy
There are many benefits to having a social media strategy. Which answer is NOT one
of them? - ANSWER: Social media helps you send better emails
Which KPI is most likely to be a vanity metric? - ANSWER: Reach
Which of these KPIs demonstrate engagement? Choose all that apply. - ANSWER:
Sharing and retweets
likes or favorites
True or false? Social listening can help you find leads. - ANSWER: True
If you don't have your _____________ in mind as you're developing content and
social campaigns, then you probably aren't using social as effectively as you could be.
- ANSWER: Business goals and buyer personas
True or false? You should make sure experimentation is ingrained in your strategic
plan. - ANSWER: True
True or false? Selling to prospects by messaging them on Facebook could be seen as
invading their private space. - ANSWER: True
True or false? The world has changed and so has how we think about inbound, which
is why advertising should be considered part of your marketing playbook. - ANSWER:
True
NEWEST ACTUAL EXAM COMPLETE 150 QUESTIONS
WITH DETAILED VERIFIED ANSWERS (100% CORRECT
ANSWERS) /ALREADY GRADED A+
True or false? The best way to choose the right social media tool is to think about
your business goals, then narrow down your choices based on that goal criteria. -
ANSWER: True
True or False? You should revisit your KPIs every 18 months. - ANSWER: False
Why do you need to develop a business case for a new social monitoring
technology? - ANSWER: To clearly outline the expected value gained from a software
investment and set the expectation with your manager of how you'll realize the
value
True or false? Content is only used during the attract and delight stages of the
inbound methodology. - ANSWER: False
Fill in the blank: Instagram stories are a great way to _____________. - ANSWER:
Drive traffic and engagement
True or false? Jumping onto an unrelated hashtag to promote your material is
spammy. - ANSWER: True
Which type of influencer might be primarily behind the scenes in your marketing
campaign? - ANSWER: Content creators
True or false? "Earned" media is exposure your brand has paid for, e.g., advertising
or promotions. - ANSWER: False
When should a salesperson put forth the sales pitch in social media? - ANSWER:
After sufficient rapport has been built and the customer is looking for what you have
to sell
What did fashion brand Burberry do to revolutionize how marketers use social
media? - ANSWER: invited their fans to share photos in their trench coat
True or false? It's necessary to conduct a social media audit every 2-3 years. -
ANSWER: False
What is a social media audit? - ANSWER: A hard look at the data from all your social
accounts and the social conversations about your brand and your competitors
, True or false? It's always better to target your ads towards as broad a group of
people as possible - ANSWER: False
An ad for your upcoming webinar on network security should lead people directly to
___________. - ANSWER: A landing page where they can quickly sign up for a
webinar
The number of leads you generate that actually become paying customers is known
as your ________. - ANSWER: average lead to customer rate
True or false? When measuring your social media ROI, you calculate the
effectiveness of an action by dividing the net income by the cost of this action and
multiplying it by 100. - ANSWER: True
Why do you need to use leading indicators of revenue success when calculating ROI
on your social media strategy? - ANSWER: It can be months before you've closed
new customers from a social media campaign
A(n) ________ outlines guideline and best practices for employees to follow on
social media. - ANSWER: Social media policy
There are many benefits to having a social media strategy. Which answer is NOT one
of them? - ANSWER: Social media helps you send better emails
Which KPI is most likely to be a vanity metric? - ANSWER: Reach
Which of these KPIs demonstrate engagement? Choose all that apply. - ANSWER:
Sharing and retweets
likes or favorites
True or false? Social listening can help you find leads. - ANSWER: True
If you don't have your _____________ in mind as you're developing content and
social campaigns, then you probably aren't using social as effectively as you could be.
- ANSWER: Business goals and buyer personas
True or false? You should make sure experimentation is ingrained in your strategic
plan. - ANSWER: True
True or false? Selling to prospects by messaging them on Facebook could be seen as
invading their private space. - ANSWER: True
True or false? The world has changed and so has how we think about inbound, which
is why advertising should be considered part of your marketing playbook. - ANSWER:
True
