CCG Exam Questions And Answers
Business Strategy - Answer dynamic plan to create & sustain competitive advantage
Four key strategic questions - Answer § What markets to enter
§ What unique value do we bring
§ Resources (assets) /capabilities (processes) to deliver that unique value
§ Barriers to imitation
Strategic management process - Answer § Select company mission: primary purpose &
scope of activity
§ External analysis: company's current/potential markets
§ Internal analysis: company's resources & capability
Deliberate vs emergent strategy - Answer ya know
Who can influence strategy - Answer Mostly CEO & VPs, often CSO or consulting firm.
Should get ideas from anyone in company
Four primary stakeholder groups can all influence business strategy - Answer § Capital
market (shareholders, banks)
§ Product market (customers, suppliers)
§ Organizational (employees)
§ Community (communities, govt)
How to succeed - Answer listen, execute, add value
Business Strategy - Answer dynamic plan to create & sustain competitive advantage
Four key strategic questions - Answer § What markets to enter
§ What unique value do we bring
§ Resources (assets) /capabilities (processes) to deliver that unique value
§ Barriers to imitation
Strategic management process - Answer § Select company mission: primary purpose &
scope of activity
§ External analysis: company's current/potential markets
§ Internal analysis: company's resources & capability
Deliberate vs emergent strategy - Answer ya know
Who can influence strategy - Answer Mostly CEO & VPs, often CSO or consulting firm.
Should get ideas from anyone in company
Four primary stakeholder groups can all influence business strategy - Answer § Capital
market (shareholders, banks)
§ Product market (customers, suppliers)
§ Organizational (employees)
§ Community (communities, govt)
How to succeed - Answer listen, execute, add value
