QUESTIONS WITH DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) / ALREADY GRADED A+
1) Which of the following is not a major trend in online retail for 2016-2017?
A) Online retail remains the fastest growing retail channel.
B) The average annual purchase of online buyers continues to increase.
C) Online retailers place an increased emphasis on providing an improved "shopping
experience."
D) The number of online buyers begins to plateau. - ANSWER: D
2) The MOTO sector of the retail industry is most like the ________ sector.
A) specialty stores
B) general merchandise
C) online retail sales
D) consumer durables - ANSWER: C
3) Which of the following is not one of the seven major segments of the retail
industry?
A) electronics and computers
B) specialty stores
C) gasoline and fuel
D) food and beverage - ANSWER: A
4) All of the following statements about the MOTO sector are true except:
A) compared to general merchandisers, the transition to e-commerce has been
easier for MOTO firms.
B) the MOTO sector is also referred to as the specialty store sector.
C) MOTO was the last technological revolution that preceded e-commerce.
D) distribution of catalogs is one of MOTO retailers' biggest expenses. - ANSWER: B
5) All of the following were factors that precipitated the growth of MOTO except:
A) the national toll-free call system.
B) the growth of the cellular phone industry.
C) falling long distance telecommunications prices.
D) the growth of the credit card industry. - ANSWER: B
6) All of the following were parts of the vision during the early days of e-commerce
except the belief that:
A) new, "first-mover" middlemen, with expertise in e-commerce, would force
traditional intermediaries out of business.
B) online consumers were rational and cost-driven.
C) entry costs to the online retail market would be much less than those needed to
establish a physical storefront.
D) the cost of acquiring customers would be much lower. - ANSWER: A
, 7) All of the following have launched trials of Buy buttons except:
A) Facebook.
B) Pinterest.
C) Instagram.
D) Tumblr. - ANSWER: D
8) In 2016, approximately what percentage of Internet users over the age of 14
made a purchase at an online retail store?
A) 37%
B) 57%
C) 77%
D) 97% - ANSWER: C
9) Which of the following categories generates the highest percentage of online
retail revenue?
A) computers and electronics
B) apparel and accessories
C) books/music/video
D) automobile and automobile parts and accessories - ANSWER: B
10) All of the following are advantages of online retail except:
A) lower supply chain costs.
B) lower cost of distribution.
C) ability to change prices.
D) faster delivery of goods. - ANSWER: D
11) Which of the following is not one of the central challenges facing the online retail
industry?
A) lack of physical store presence
B) consumer concerns about the privacy of personal information
C) inconvenience in returning goods
D) delivery delays - ANSWER: A
12) Which of the following is not one of the methods used by traditional retailers to
develop omni-channel integration?
A) online catalog
B) online order, in-store pickup
C) online supply-push
D) online promotions for offline purchases - ANSWER: C
13) Which of the following statements is not true about the automobile and
automobile parts and accessories online retail category?
A) Most of the revenue in this category is generated from the sales of automobiles.
B) Automobile manufacturers use the Internet to deliver branding advertising.
C) U.S. franchising law prohibits automobile manufacturers from selling cars directly
to consumers.
D) Automobile retailing is dominated by dealership networks. - ANSWER: A