AIPMM Exam 2023 Questions and Answers 100%
Correct
Nature and characteristic of a service - ANSWER intangibility
inseparability
variability
perishability
What are the 4 Kotler's Market Strategies? - ANSWER Product
Price
Promotion
Place
What are Porter's 5 forces? - ANSWER Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
What are the 7 phases of PLC? - ANSWER Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire
What are the steps of NPD? (Phases) - ANSWER Conceive
Plan
Develop
Qualify
What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) -
ANSWER Market Penetration
What is the strategy for existing market/new product? (Ansoff's Growth Matrix) -
ANSWER Product Development
What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) -
ANSWER Market Development
What is the strategy for new market/new product? (Ansoff's Growth Matrix) -
ANSWER Diversification
Market Objective: Gain awareness
Competition: None
, Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited - ANSWER Introduction
Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets - ANSWER Growth
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets - ANSWER Maturity
Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few - ANSWER Decline
Owns strategy
Market expert
Business case dev expert
Presents needs - ANSWER Product Manager roles
Market strategy
Marketing expert
Supports sales
Guides marketing program - ANSWER Product Marketing Manager roles
What are the 3 types of organizing roadmaps? - ANSWER Themes
Golden Features
Timed Releases
What are the 3 special lifecyles? - ANSWER Styles
Fad
Fashion
What are the three aspects of the whole product? - ANSWER Core
Actual Product
Augmented
It is tangible or intangible. - ANSWER Product definition
Correct
Nature and characteristic of a service - ANSWER intangibility
inseparability
variability
perishability
What are the 4 Kotler's Market Strategies? - ANSWER Product
Price
Promotion
Place
What are Porter's 5 forces? - ANSWER Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
What are the 7 phases of PLC? - ANSWER Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire
What are the steps of NPD? (Phases) - ANSWER Conceive
Plan
Develop
Qualify
What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) -
ANSWER Market Penetration
What is the strategy for existing market/new product? (Ansoff's Growth Matrix) -
ANSWER Product Development
What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) -
ANSWER Market Development
What is the strategy for new market/new product? (Ansoff's Growth Matrix) -
ANSWER Diversification
Market Objective: Gain awareness
Competition: None
, Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited - ANSWER Introduction
Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets - ANSWER Growth
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets - ANSWER Maturity
Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few - ANSWER Decline
Owns strategy
Market expert
Business case dev expert
Presents needs - ANSWER Product Manager roles
Market strategy
Marketing expert
Supports sales
Guides marketing program - ANSWER Product Marketing Manager roles
What are the 3 types of organizing roadmaps? - ANSWER Themes
Golden Features
Timed Releases
What are the 3 special lifecyles? - ANSWER Styles
Fad
Fashion
What are the three aspects of the whole product? - ANSWER Core
Actual Product
Augmented
It is tangible or intangible. - ANSWER Product definition
