WGU D373 MARKETING IN THE DIGITAL ERA OA AND
PRE ASSESSMENT EXAM ACTUAL EXAM COMPLETE 400
QUESTIONS WITH DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) /ALREADY GRADED A+
channel - ANSWER: where a company sells its products (website, retail stores, or
through sales rep)
marketing concepts - ANSWER: concepts that illustrate how companies engage to
compete, win customers, generate revenue and profit, and build a successful
business
market segments - ANSWER: group customers by specific characteristics or criteria
brand - ANSWER: an identifiable and differentiated product, service, person,
movement, idea, etc. that is represented by associations including thoughts and
identify, among many others
brand awareness - ANSWER: being aware of the existence of a brand
brand elements - ANSWER: sensory manifestations of brand identity including brand
name
brand experience - ANSWER: the experience the customer has in interacting with a
brand
brand identity - ANSWER: the way a brand looks and feels as exemplified through a
logo, website, brochures, etc.
branding - ANSWER: the process of applying concepts, designs, and techniques to a
brand to differentiate it from other brands in the marketplace
brand loyalty - ANSWER: purchasing or using one brand over another even if there
are cheaper alternatives
brand perception - ANSWER: what one thinks about a brand, which is usually
characterized as the intersection between the brand promise and the brand
experience
brand personality - ANSWER: a discernible type, trait, or characteristic attributable to
a brand much like a person that helps brand differentiate from the competition and
create relatability for prospects and customers
brand positioning - ANSWER: creating a unique place to occupy in the minds of
proscpects and customers when they think of a brand
, brand preference - ANSWER: choosing one brand over another
brand promise - ANSWER: what a brand promises to deliver to a customer
brand purpose - ANSWER: the mission or reason a brand exists, goes beyond selling a
product - a cause, social responsibility, or deeper meaning
brand relevance - ANSWER: ultimate display of brand loyalty; only one relevant
choice and all others are irrelevant
brand storytelling - ANSWER: expressing the mission, vision, values, and passion of a
brand through a narrative that draws in the audience
categories - ANSWER: classification of products and services; "soda"
category leader - ANSWER: brand that is the identifiable leader in its respective
category
consumer decision-making process - ANSWER: steps that a consumer goes through
to make a purchase
Step 1: Awareness - ANSWER: recognition of a need, problem, or opportunity
Step 2: Research - ANSWER: information search regarding the need, problem, or
opportunity
Step 3: Consideration - ANSWER: Evaluation of alternatives, solutions
Step 4: Decision - ANSWER: the decision to purchase a specific product, service, or
brand
Step 5: Evaluation - ANSWER: post-purchase evaluation if the solution meets the
need, etc.
marketing communications tactics - ANSWER: what's used to execute the marketing
strategy; examples include advertising, social media, SEO, etc
subcategories - ANSWER: classification of products and services within a category
(colas, diet sodas, citrus-flavored sodas, etc)
switching opportunity - ANSWER: brands try to create opportunities for customers to
switch brands through incentives like trials and coupons with the hope of
establishing brand preference
brand architecture - ANSWER: how a brand or brand family is delineated: Apple is
the company brand while Macintosh, iPhone, and iPad are product brands
PRE ASSESSMENT EXAM ACTUAL EXAM COMPLETE 400
QUESTIONS WITH DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) /ALREADY GRADED A+
channel - ANSWER: where a company sells its products (website, retail stores, or
through sales rep)
marketing concepts - ANSWER: concepts that illustrate how companies engage to
compete, win customers, generate revenue and profit, and build a successful
business
market segments - ANSWER: group customers by specific characteristics or criteria
brand - ANSWER: an identifiable and differentiated product, service, person,
movement, idea, etc. that is represented by associations including thoughts and
identify, among many others
brand awareness - ANSWER: being aware of the existence of a brand
brand elements - ANSWER: sensory manifestations of brand identity including brand
name
brand experience - ANSWER: the experience the customer has in interacting with a
brand
brand identity - ANSWER: the way a brand looks and feels as exemplified through a
logo, website, brochures, etc.
branding - ANSWER: the process of applying concepts, designs, and techniques to a
brand to differentiate it from other brands in the marketplace
brand loyalty - ANSWER: purchasing or using one brand over another even if there
are cheaper alternatives
brand perception - ANSWER: what one thinks about a brand, which is usually
characterized as the intersection between the brand promise and the brand
experience
brand personality - ANSWER: a discernible type, trait, or characteristic attributable to
a brand much like a person that helps brand differentiate from the competition and
create relatability for prospects and customers
brand positioning - ANSWER: creating a unique place to occupy in the minds of
proscpects and customers when they think of a brand
, brand preference - ANSWER: choosing one brand over another
brand promise - ANSWER: what a brand promises to deliver to a customer
brand purpose - ANSWER: the mission or reason a brand exists, goes beyond selling a
product - a cause, social responsibility, or deeper meaning
brand relevance - ANSWER: ultimate display of brand loyalty; only one relevant
choice and all others are irrelevant
brand storytelling - ANSWER: expressing the mission, vision, values, and passion of a
brand through a narrative that draws in the audience
categories - ANSWER: classification of products and services; "soda"
category leader - ANSWER: brand that is the identifiable leader in its respective
category
consumer decision-making process - ANSWER: steps that a consumer goes through
to make a purchase
Step 1: Awareness - ANSWER: recognition of a need, problem, or opportunity
Step 2: Research - ANSWER: information search regarding the need, problem, or
opportunity
Step 3: Consideration - ANSWER: Evaluation of alternatives, solutions
Step 4: Decision - ANSWER: the decision to purchase a specific product, service, or
brand
Step 5: Evaluation - ANSWER: post-purchase evaluation if the solution meets the
need, etc.
marketing communications tactics - ANSWER: what's used to execute the marketing
strategy; examples include advertising, social media, SEO, etc
subcategories - ANSWER: classification of products and services within a category
(colas, diet sodas, citrus-flavored sodas, etc)
switching opportunity - ANSWER: brands try to create opportunities for customers to
switch brands through incentives like trials and coupons with the hope of
establishing brand preference
brand architecture - ANSWER: how a brand or brand family is delineated: Apple is
the company brand while Macintosh, iPhone, and iPad are product brands
