Summary Marketing channel management

MOST RECENT MARKETING
CHANNEL MANAGEMENT
SUMMARY&DETAIL NOTES




WITH PRACTICE MCQ OF
EACH TOPIC AND ANSWERS

, 1. Introduction

Overview of Marketing Channel Management

Importance of Understanding Channels in Retail




2. Module 1: Setting the Scene

1.1 Introduction to "Retail" and "Channel" Concepts

1.2 Evolution and Challenges in Retailing

1.3 Transition from Offline to Online Channels




3. Module 2: Channel Design

2.1 Direct vs. Indirect Channels

2.2 Significance of Marketplaces and Multichannel Strategies

2.3 Grey Markets and Omnichannel Approaches

4. Module 3: Channel Design

3.1 Case Studies: iPhone, Nike, Moroccanoil

3.2 Practice MCQs

, 5. Module 4: Partnerships

4.1 Definitions and Power Dynamics in Partnerships

4.2 Partnerships Among Unequal Companies

4.3 Practice MCQs




6. Module 5: Partnerships -

5.1 Case Studies: Conflict Delisting, Target, Walmart & P&G

5.2 Practice MCQs




7. Module 6: Assortment & Promotions

6.1 Assortment Sizes and Category Captains

6.2 Consumer Promotions and Trade Promotions

6.3 Analysis of Every Day Low Pricing (EDLP)

6.4 Practice MCQs




8. Module 7: Assortment & Promotions

7.1 Case Studies: Fashion's Handbag Crash, Corona and Stockpiling, JC Penney's EDLP Transition

7.2 Practice MCQs

9. Module 8: Private Labels

8.1 Retailer Success Strategies with Private Labels

8.2 Competition with Brand Manufacturers

8.3 Practice MCQs




10. Module 9: Private Labels - Interactive Lecture

9.1 Case Studies: Costco & Gillette, Amazon's Dog Food, Aldi vs. AB InBev

9.2 Practice MCQs

, 11. Module 10: Value Disruptors

10.1 Analysis of Hard Discounters and Brand Reactions

10.2 Retail Industry Adaptations

10.3 Practice MCQs

12. Module 11: Value Disruptors - Interactive Lecture

11.1 Case Study Examples: Coca-Cola and Other Disruptors

11.2 Practice MCQs