MOST RECENT MARKETING
CHANNEL MANAGEMENT
SUMMARY&DETAIL NOTES
WITH PRACTICE MCQ OF
EACH TOPIC AND ANSWERS
, 1. Introduction
Overview of Marketing Channel Management
Importance of Understanding Channels in Retail
2. Module 1: Setting the Scene
1.1 Introduction to "Retail" and "Channel" Concepts
1.2 Evolution and Challenges in Retailing
1.3 Transition from Offline to Online Channels
3. Module 2: Channel Design
2.1 Direct vs. Indirect Channels
2.2 Significance of Marketplaces and Multichannel Strategies
2.3 Grey Markets and Omnichannel Approaches
4. Module 3: Channel Design
3.1 Case Studies: iPhone, Nike, Moroccanoil
3.2 Practice MCQs
, 5. Module 4: Partnerships
4.1 Definitions and Power Dynamics in Partnerships
4.2 Partnerships Among Unequal Companies
4.3 Practice MCQs
6. Module 5: Partnerships -
5.1 Case Studies: Conflict Delisting, Target, Walmart & P&G
5.2 Practice MCQs
7. Module 6: Assortment & Promotions
6.1 Assortment Sizes and Category Captains
6.2 Consumer Promotions and Trade Promotions
6.3 Analysis of Every Day Low Pricing (EDLP)
6.4 Practice MCQs
8. Module 7: Assortment & Promotions
7.1 Case Studies: Fashion's Handbag Crash, Corona and Stockpiling, JC Penney's EDLP Transition
7.2 Practice MCQs
9. Module 8: Private Labels
8.1 Retailer Success Strategies with Private Labels
8.2 Competition with Brand Manufacturers
8.3 Practice MCQs
10. Module 9: Private Labels - Interactive Lecture
9.1 Case Studies: Costco & Gillette, Amazon's Dog Food, Aldi vs. AB InBev
9.2 Practice MCQs
, 11. Module 10: Value Disruptors
10.1 Analysis of Hard Discounters and Brand Reactions
10.2 Retail Industry Adaptations
10.3 Practice MCQs
12. Module 11: Value Disruptors - Interactive Lecture
11.1 Case Study Examples: Coca-Cola and Other Disruptors
11.2 Practice MCQs
CHANNEL MANAGEMENT
SUMMARY&DETAIL NOTES
WITH PRACTICE MCQ OF
EACH TOPIC AND ANSWERS
, 1. Introduction
Overview of Marketing Channel Management
Importance of Understanding Channels in Retail
2. Module 1: Setting the Scene
1.1 Introduction to "Retail" and "Channel" Concepts
1.2 Evolution and Challenges in Retailing
1.3 Transition from Offline to Online Channels
3. Module 2: Channel Design
2.1 Direct vs. Indirect Channels
2.2 Significance of Marketplaces and Multichannel Strategies
2.3 Grey Markets and Omnichannel Approaches
4. Module 3: Channel Design
3.1 Case Studies: iPhone, Nike, Moroccanoil
3.2 Practice MCQs
, 5. Module 4: Partnerships
4.1 Definitions and Power Dynamics in Partnerships
4.2 Partnerships Among Unequal Companies
4.3 Practice MCQs
6. Module 5: Partnerships -
5.1 Case Studies: Conflict Delisting, Target, Walmart & P&G
5.2 Practice MCQs
7. Module 6: Assortment & Promotions
6.1 Assortment Sizes and Category Captains
6.2 Consumer Promotions and Trade Promotions
6.3 Analysis of Every Day Low Pricing (EDLP)
6.4 Practice MCQs
8. Module 7: Assortment & Promotions
7.1 Case Studies: Fashion's Handbag Crash, Corona and Stockpiling, JC Penney's EDLP Transition
7.2 Practice MCQs
9. Module 8: Private Labels
8.1 Retailer Success Strategies with Private Labels
8.2 Competition with Brand Manufacturers
8.3 Practice MCQs
10. Module 9: Private Labels - Interactive Lecture
9.1 Case Studies: Costco & Gillette, Amazon's Dog Food, Aldi vs. AB InBev
9.2 Practice MCQs
, 11. Module 10: Value Disruptors
10.1 Analysis of Hard Discounters and Brand Reactions
10.2 Retail Industry Adaptations
10.3 Practice MCQs
12. Module 11: Value Disruptors - Interactive Lecture
11.1 Case Study Examples: Coca-Cola and Other Disruptors
11.2 Practice MCQs
