SOCIAL MEDIA CERTIFICATION (ADD) EXAM
NEWEST ACTUAL EXAM COMPLETE QUESTIONS
AND CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) |ALREADY GRADED A+
Which network has the longest life for a piece of content? - ANSWER
On which social network should you share content most frequently? - ANSWER
True or false? It's necessary to conduct a social media audit every 2-3 years. -
ANSWER
Which of these KPIs demonstrate engagement? Choose all that apply. - ANSWER
True or False? In social media, a service level agreement (SLA) refers to how much
time passes
between when a customer reaches out and when the company responds. -
ANSWER
What is the biggest challenge that most social media practitioners have? - ANSWER
True or False? The Holistic model is the most common social team structure used by
organizations today. - ANSWER
Why would you want a service to help you manage and discover influence? -
ANSWER
True or false? The best way to choose the right social media tool is to think about
your business
goals, then narrow down your choices based on that goal criteria. - ANSWER
What do senior leaders care about when it comes to your social media plan? Choose
all that apply. - ANSWER
What should you do to secure executive buy-in if you're starting a social media
project and don't have
a past campaign to use as a benchmark? - ANSWER
What's the difference between social listening and social monitoring? - ANSWER
Why do you need to develop a business case for a new social monitoring
technology? - ANSWER
Voice refers to: - ANSWER
, When developing your brand's tone, _______ is key. - ANSWER
What did fashion brand Burberry do to revolutionize how marketers use social
media? - ANSWER
Which one of the following is NOT a way that UGC can help marketers? - ANSWER
Which type of influencer might be primarily behind the scenes in your marketing
campaign? - ANSWER
Which of the below is NOT one of the three factors determining how an influencer
can impact behavior? - ANSWER
True or false? "Earned" media is exposure your brand has paid for, e.g., advertising
or promotions. - ANSWER
Why is content moderation important for user-generated campaigns? - ANSWER
What is NOT a way that a brand can see financial gain from doing social customer
service? - ANSWER
What is a Social Media Service Level Agreement (SLA)? - ANSWER
How much of the buyer's journey is digital? - ANSWER
In what stage of the buyer's journey would an advertisement for a free trial of your
product be most appropriate? - ANSWER
True or false? It's always better to target your ads towards as broad a group of
people as possible. - ANSWER False
Which of the following would not contribute to ad fatigue? - ANSWER
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays
$3.00 to target an ad
at the exact same audience. How much will Facebook make you pay to win the bid?
- ANSWER
The number of leads you generate that actually become paying customers is known
as your ________. - ANSWER
Which one of the below choices is NOT a reason you should be measuring your
social media ROI? - ANSWER
Which of the following social media expenses do you want to track so you can
calculate ROI on your
marketing campaigns? Choose all that apply. - ANSWER
What's the first step organizations and brands need to take when establishing a
social media policy? - ANSWER
NEWEST ACTUAL EXAM COMPLETE QUESTIONS
AND CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) |ALREADY GRADED A+
Which network has the longest life for a piece of content? - ANSWER
On which social network should you share content most frequently? - ANSWER
True or false? It's necessary to conduct a social media audit every 2-3 years. -
ANSWER
Which of these KPIs demonstrate engagement? Choose all that apply. - ANSWER
True or False? In social media, a service level agreement (SLA) refers to how much
time passes
between when a customer reaches out and when the company responds. -
ANSWER
What is the biggest challenge that most social media practitioners have? - ANSWER
True or False? The Holistic model is the most common social team structure used by
organizations today. - ANSWER
Why would you want a service to help you manage and discover influence? -
ANSWER
True or false? The best way to choose the right social media tool is to think about
your business
goals, then narrow down your choices based on that goal criteria. - ANSWER
What do senior leaders care about when it comes to your social media plan? Choose
all that apply. - ANSWER
What should you do to secure executive buy-in if you're starting a social media
project and don't have
a past campaign to use as a benchmark? - ANSWER
What's the difference between social listening and social monitoring? - ANSWER
Why do you need to develop a business case for a new social monitoring
technology? - ANSWER
Voice refers to: - ANSWER
, When developing your brand's tone, _______ is key. - ANSWER
What did fashion brand Burberry do to revolutionize how marketers use social
media? - ANSWER
Which one of the following is NOT a way that UGC can help marketers? - ANSWER
Which type of influencer might be primarily behind the scenes in your marketing
campaign? - ANSWER
Which of the below is NOT one of the three factors determining how an influencer
can impact behavior? - ANSWER
True or false? "Earned" media is exposure your brand has paid for, e.g., advertising
or promotions. - ANSWER
Why is content moderation important for user-generated campaigns? - ANSWER
What is NOT a way that a brand can see financial gain from doing social customer
service? - ANSWER
What is a Social Media Service Level Agreement (SLA)? - ANSWER
How much of the buyer's journey is digital? - ANSWER
In what stage of the buyer's journey would an advertisement for a free trial of your
product be most appropriate? - ANSWER
True or false? It's always better to target your ads towards as broad a group of
people as possible. - ANSWER False
Which of the following would not contribute to ad fatigue? - ANSWER
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays
$3.00 to target an ad
at the exact same audience. How much will Facebook make you pay to win the bid?
- ANSWER
The number of leads you generate that actually become paying customers is known
as your ________. - ANSWER
Which one of the below choices is NOT a reason you should be measuring your
social media ROI? - ANSWER
Which of the following social media expenses do you want to track so you can
calculate ROI on your
marketing campaigns? Choose all that apply. - ANSWER
What's the first step organizations and brands need to take when establishing a
social media policy? - ANSWER
