TTU MCOM 1300- Dean- exam 1-Answered
1957 pornography court ruling: - ANSWER-"whether, to the average person, applying
contemporary standards, the dominant theme of the material, taken as a whole, appeals
to the prurient (craving restlessly) interest"
4 basic elements of the communication process - ANSWER-Communicator- message-
channel- audience (decoder)
A sample of _____ adults can reflect the opinions of ______. - ANSWER-1600 adults;
145 million
Authoritarian: - ANSWER-required anyone who wanted to print anything and hand it out
to go in front of a licensing authority who would decide if it could be printed and
disseminated- LICENSING
Average family watches TV? - ANSWER-6 hours 47 mins
Can a newspaper publish a defamatory statement made during a court trial? -
ANSWER-Yes, its public record
Can law enforcement agencies raid newsrooms? - ANSWER-They can but they have to
give advanced notice- so they don't do it anymore
Can public opinion influence public officials? - ANSWER-Yes, they care about what we
think because we are the ones who got them elected
Can reporters attend pre-trial hearing over the objections of defendants? - ANSWER-
yes
Can reporters be excluded from congressional committee meetings? Court sessions? -
ANSWER-Generally no-unless national security or the judge issues a gag order, but
normally no
Define communication: - ANSWER-The art of transmitting information, ideas, and
attitudes from one person to another
Define freedom of the press. - ANSWER-You can say or write whatever you want
whether it infringes on the rights of someone else
Define mass communication: - ANSWER-Communications that reach a sizable and
diversified audience through the use of media
, Define prior restraint before a message can be transmitted-licensing. - ANSWER-No
outside source including the government can force you or stop you from communicating
something before the fact- unconstitutional
Did freedom to print exist from the beginning in the American colonies? - ANSWER-no
Do people always vote based on the platforms and substance of the candidates? -
ANSWER-No they do not, sometimes they go on image
Nixon vs. Kennedy debates. A lot of people voted based on looks on TV
Explain the 1973 Supreme Court's ruling regarding the test for pornography. -
ANSWER--if average person would find work as a whole appealing to the prurient
interest
-if the work depicts or describes in a patently offensive way sexual conduct
-if work lacks serious literary, artistic, political, or scientific value
Gatekeeper concept - ANSWER-the reporter, the publishers, and we are the ultimate
gatekeepers. We decide what we want to hear, know and learn
How do candidates for public office communicate with the public? - ANSWER-Through
paid advertising and media coverage- which we hope they do not control
How do political leaders learn what people think? - ANSWER-Feedback through opinion
polls and the media
How do you measure effectiveness- feedback? From audience to communicator-
examples - ANSWER-You measure effectiveness from feedback; you can get feedback
through audience reaction, sales, and polling
How does the media influence our habits? - ANSWER-We are imitators and we imitate
what we see
How has advertising affected our standard of living? - ANSWER-Enables merchants to
communicate with the public and it stimulates free enterprise system
How many homes are wired for cable, percentages? - ANSWER-60 million cable in
homes, 28 million satellite, 68%
How many homes in America have TV sets? - ANSWER-99%
How many periodicals? How many general interests? - ANSWER-31,000 periodicals,
600 magazines are general interest, more specific magazines than general interest
In the expanded model all communications begin with a _______? - ANSWER-source
1957 pornography court ruling: - ANSWER-"whether, to the average person, applying
contemporary standards, the dominant theme of the material, taken as a whole, appeals
to the prurient (craving restlessly) interest"
4 basic elements of the communication process - ANSWER-Communicator- message-
channel- audience (decoder)
A sample of _____ adults can reflect the opinions of ______. - ANSWER-1600 adults;
145 million
Authoritarian: - ANSWER-required anyone who wanted to print anything and hand it out
to go in front of a licensing authority who would decide if it could be printed and
disseminated- LICENSING
Average family watches TV? - ANSWER-6 hours 47 mins
Can a newspaper publish a defamatory statement made during a court trial? -
ANSWER-Yes, its public record
Can law enforcement agencies raid newsrooms? - ANSWER-They can but they have to
give advanced notice- so they don't do it anymore
Can public opinion influence public officials? - ANSWER-Yes, they care about what we
think because we are the ones who got them elected
Can reporters attend pre-trial hearing over the objections of defendants? - ANSWER-
yes
Can reporters be excluded from congressional committee meetings? Court sessions? -
ANSWER-Generally no-unless national security or the judge issues a gag order, but
normally no
Define communication: - ANSWER-The art of transmitting information, ideas, and
attitudes from one person to another
Define freedom of the press. - ANSWER-You can say or write whatever you want
whether it infringes on the rights of someone else
Define mass communication: - ANSWER-Communications that reach a sizable and
diversified audience through the use of media
, Define prior restraint before a message can be transmitted-licensing. - ANSWER-No
outside source including the government can force you or stop you from communicating
something before the fact- unconstitutional
Did freedom to print exist from the beginning in the American colonies? - ANSWER-no
Do people always vote based on the platforms and substance of the candidates? -
ANSWER-No they do not, sometimes they go on image
Nixon vs. Kennedy debates. A lot of people voted based on looks on TV
Explain the 1973 Supreme Court's ruling regarding the test for pornography. -
ANSWER--if average person would find work as a whole appealing to the prurient
interest
-if the work depicts or describes in a patently offensive way sexual conduct
-if work lacks serious literary, artistic, political, or scientific value
Gatekeeper concept - ANSWER-the reporter, the publishers, and we are the ultimate
gatekeepers. We decide what we want to hear, know and learn
How do candidates for public office communicate with the public? - ANSWER-Through
paid advertising and media coverage- which we hope they do not control
How do political leaders learn what people think? - ANSWER-Feedback through opinion
polls and the media
How do you measure effectiveness- feedback? From audience to communicator-
examples - ANSWER-You measure effectiveness from feedback; you can get feedback
through audience reaction, sales, and polling
How does the media influence our habits? - ANSWER-We are imitators and we imitate
what we see
How has advertising affected our standard of living? - ANSWER-Enables merchants to
communicate with the public and it stimulates free enterprise system
How many homes are wired for cable, percentages? - ANSWER-60 million cable in
homes, 28 million satellite, 68%
How many homes in America have TV sets? - ANSWER-99%
How many periodicals? How many general interests? - ANSWER-31,000 periodicals,
600 magazines are general interest, more specific magazines than general interest
In the expanded model all communications begin with a _______? - ANSWER-source
