MCOM 1300 Exam 2 – Dean- Texas Tech-
2024/2025
(T/F)
Color is used far more today in the newspapers than in the past - ANSWER-True
(T/F)
Photographers do most of their work in the field - ANSWER-False
(T/F)
Reporters do not write headlines for their stories - ANSWER-True
- copy desk does
(T/F)
The most important stories placed on the top left hand page - ANSWER-True
(T/F)
Did USA Today have a big impact on newspapers in the 1980's and 1990's? -
ANSWER-True
- It brought color, graphics, and short stories
(T/F)
Is the Wall Street Journal the most believable newspaper in the country? - ANSWER-
True
According to research
Are newsstand sales important to magazines? - ANSWER-Yes
- Because if you personally buy a magazine, you are going to read it, as opposed to one
that is brought to your home by a paper boy
Are there more morning or afternoon papers? - ANSWER-Morning
Bonus:
What is linking? - ANSWER-- When journalists offer far more info than they themselves
can in the process
- When you can click on a blue word in wiki to learn more about what that specific word
means
, BONUS: What is pagination? - ANSWER-Lay out a page untouched by human hands-
electronically
Define a group: - ANSWER-2 or more
Describe early newspaper editors - ANSWER-They weren't editors, they were printers
Describe early newspapers - ANSWER-They weren't newspapers, they were political
propaganda
Describe how magazine publishers operate and how they are organized: - ANSWER--
Small staffs
- Plan months in advance
- Rely to a large degree on freelance writers
Describe the content of most magazines? - ANSWER-- Refers to editorial material,
photography, and artwork
- 75% non-fiction
Describe the magazine field in terms of numbers: - ANSWER-- there are 20k-30k
roughly
- Only 500-700 general magazines that would be for anybody
Describe the role of a reporter - ANSWER-a routine job
Describe the role of minority newspapers - ANSWER-- They struggle but are impactful
- Have a hard time hiring new journalists
- Have a hard time keeping writers
- They fight for change and human dignity
- They had an impact on the press
Describe the tabloids of the 1920s: - ANSWER-- widely sensational. Gave tabloid
journalism a bad name.
- they emphasized photography
Did Hugh Heffner have considerable financial backing when he started Playboy? -
ANSWER-No, he had to borrow money
Does a freelance writer have to major in journalism? - ANSWER-No
How and when did the first press association start? - ANSWER-- 1848 during the war
with Mexico over Texas
- Bennet was the leader
- Combine forces to report war to save money
2024/2025
(T/F)
Color is used far more today in the newspapers than in the past - ANSWER-True
(T/F)
Photographers do most of their work in the field - ANSWER-False
(T/F)
Reporters do not write headlines for their stories - ANSWER-True
- copy desk does
(T/F)
The most important stories placed on the top left hand page - ANSWER-True
(T/F)
Did USA Today have a big impact on newspapers in the 1980's and 1990's? -
ANSWER-True
- It brought color, graphics, and short stories
(T/F)
Is the Wall Street Journal the most believable newspaper in the country? - ANSWER-
True
According to research
Are newsstand sales important to magazines? - ANSWER-Yes
- Because if you personally buy a magazine, you are going to read it, as opposed to one
that is brought to your home by a paper boy
Are there more morning or afternoon papers? - ANSWER-Morning
Bonus:
What is linking? - ANSWER-- When journalists offer far more info than they themselves
can in the process
- When you can click on a blue word in wiki to learn more about what that specific word
means
, BONUS: What is pagination? - ANSWER-Lay out a page untouched by human hands-
electronically
Define a group: - ANSWER-2 or more
Describe early newspaper editors - ANSWER-They weren't editors, they were printers
Describe early newspapers - ANSWER-They weren't newspapers, they were political
propaganda
Describe how magazine publishers operate and how they are organized: - ANSWER--
Small staffs
- Plan months in advance
- Rely to a large degree on freelance writers
Describe the content of most magazines? - ANSWER-- Refers to editorial material,
photography, and artwork
- 75% non-fiction
Describe the magazine field in terms of numbers: - ANSWER-- there are 20k-30k
roughly
- Only 500-700 general magazines that would be for anybody
Describe the role of a reporter - ANSWER-a routine job
Describe the role of minority newspapers - ANSWER-- They struggle but are impactful
- Have a hard time hiring new journalists
- Have a hard time keeping writers
- They fight for change and human dignity
- They had an impact on the press
Describe the tabloids of the 1920s: - ANSWER-- widely sensational. Gave tabloid
journalism a bad name.
- they emphasized photography
Did Hugh Heffner have considerable financial backing when he started Playboy? -
ANSWER-No, he had to borrow money
Does a freelance writer have to major in journalism? - ANSWER-No
How and when did the first press association start? - ANSWER-- 1848 during the war
with Mexico over Texas
- Bennet was the leader
- Combine forces to report war to save money
