Comm 370- Final Exam Questions with Complete
Answers.
Public Relations (def.) - >is the deliberate, planned, and sustained effort to establish and
maintain mutual understanding between an organization and its publics.
What affects the way stories are written? - >Relationships
Reporters are... - >Curious, competitive, deadline driven, not always experts in your
subject and not your friends
Bad times to meet reporters - >-When they don't know you at all
-When something has hit the fan
-When the first story is wrong and you are trying to correct the record
What Reporters Want: - >-Less work
-News - not self-serving fluff or commercials
-Easy-to-digest information
-Timely information and answers
-Truth
Most information comes from what sources? - >PR Sources:
-News releases
-Features
-Planned events
-Tips
Relationship in the real world (PR, Journalism) - >*PR*
-Hype
-Failing to do research
-Being a nuisance
*Journalism*
-Biased reporting
, -Sensationalism
PR people can help... - >-Educate execs about how media operate
-Train execs to give 30-second answers
-Provide briefing/background materials to reporters
-Educate execs on basic news values
Media Relations relationship is.. - >-Mutually beneficial
-Adversarial
-Have differing goals
-Journalists: Inform
-PR: Persuades
Why Media Training? - >-To promote the idea that a media encounter is likely
-To provide a basic understanding of the media
-To provide interview experience and tips
What Makes News Newsworthy? - >-Unusual
-Affects people: the more people, the more newsworthy
-What is the effect? Death, layoffs, help, etc.
-Secretive info
-Has to do with conflict (internal*/external)
-Deals with mistakes
Media Relations (6) - >-Conflict
-Criticism
-Controversy
-Sensationalism
-Bias
-Agenda-setting
The "Typical" Reporter - >-Likely to be the troop; not the commander
-Has a mission
Answers.
Public Relations (def.) - >is the deliberate, planned, and sustained effort to establish and
maintain mutual understanding between an organization and its publics.
What affects the way stories are written? - >Relationships
Reporters are... - >Curious, competitive, deadline driven, not always experts in your
subject and not your friends
Bad times to meet reporters - >-When they don't know you at all
-When something has hit the fan
-When the first story is wrong and you are trying to correct the record
What Reporters Want: - >-Less work
-News - not self-serving fluff or commercials
-Easy-to-digest information
-Timely information and answers
-Truth
Most information comes from what sources? - >PR Sources:
-News releases
-Features
-Planned events
-Tips
Relationship in the real world (PR, Journalism) - >*PR*
-Hype
-Failing to do research
-Being a nuisance
*Journalism*
-Biased reporting
, -Sensationalism
PR people can help... - >-Educate execs about how media operate
-Train execs to give 30-second answers
-Provide briefing/background materials to reporters
-Educate execs on basic news values
Media Relations relationship is.. - >-Mutually beneficial
-Adversarial
-Have differing goals
-Journalists: Inform
-PR: Persuades
Why Media Training? - >-To promote the idea that a media encounter is likely
-To provide a basic understanding of the media
-To provide interview experience and tips
What Makes News Newsworthy? - >-Unusual
-Affects people: the more people, the more newsworthy
-What is the effect? Death, layoffs, help, etc.
-Secretive info
-Has to do with conflict (internal*/external)
-Deals with mistakes
Media Relations (6) - >-Conflict
-Criticism
-Controversy
-Sensationalism
-Bias
-Agenda-setting
The "Typical" Reporter - >-Likely to be the troop; not the commander
-Has a mission
